3 Ways People Use Social Media Differently During the Summer

It’s almost time to say “hello” to summer! We know it seems early, but in marketing (and in Texas) summer starts now. According to beon.Worldwide, social media posts nearly double over the summer months compared to other seasons and people use social media a little differently than at other times of the year. So, as you’re prepping your vacation and travel plans, you also need to be prepping your social media content to connect with your audience over the summer as well. Here’s why…

3 Reasons To Prepare Your Social Media For The Summer

People Spend Their Money Differently 

According to TopCashback, most people surveyed said they spend the most money during the summer months. So what better time to utilize your marketing budget to reach these audiences? After all, if your target audience is more likely to spend money, you need to make sure your product or service is in front of them at the right time.

People LOVE a summer deal. Our recommendation is to host a summer sweepstakes or giveaway that will boost your social media communities, engagements, website traffic, new contacts, and more!

People Spend More Time Outside 

As the weather warms up, people generally tend to spend more of their time outside. So, what does this have to do with your social media content?

  1. More time outside could potentially mean less time on social media, so be sure to plan your future content based on when your audience or target demographic is most active. We use a publishing platform called Sprout Social that allows us to publish posts at the optimized time for each specific brand based on their audience.
  2. Showcase outdoor living and activity in your social media content to help engage and connect you with your followers this season.
  3. Provide tips on how to stay cool! Think about creating an eBook of recipes to “Beat The Heat” that you could share.
  4. Make sure you are creating content that highlights recipes and summer hacks for activities such as grilling, picnics, cookouts, pool parties, etc. Not only will this provide inspiration to your audience, but it will also allow them to relate to it and see themselves using your product.

People Eat More Consciously

As we enter into swimsuit season, people are automatically going to be more conscious about what they are putting into their bodies. According to the National Library of Medicine, when temperatures rise, people are actually proven to look for light and refreshing foods to help cool them down. In your marketing efforts, be sure to share new recipes that fit this need on social media and promote them… and don’t forget this year’s top food trends to help inspire you!

As marketers, we know that each season brings new opportunities and we hope these simple tips help get your wheels turning when it comes to social media execution in the summertime. At the same time, we understand this can be overwhelming. We offer completely customizable and specific services to support you in this time-consuming, but important initiative. Give us a call to learn more!


Photos & Videos