According to Public Relations News, "Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.” Public relations is one marketing tactic that will bolster your overall business strategy because it serves as a direct line of communication between you and your target audience. Whether you are a startup or an established B2B or B2C company, here are 5 reasons you should be investing in public relations.
PR generates new business leads.
One of the easiest ways to get in front of new business leads is through a consistent streamline of PR activities. By answering a media request for the trade publications or sending out a company update through a press release, you have the opportunity to expose your business to new customers. Think about it this way – if you didn’t announce the latest update to your equipment through a press release that is then read by industry members in the trade publications, how would your customers know the efficiencies you’ve created in your business?
PR controls the message.
Good PR is telling the good of the story and being as transparent as possible. When your brand is faced with an opportunity to speak on a thought leadership topic or trend, it’s best to have key messaging established ahead of time so your brand is dependable. When you can gain consistency in telling your story, you control the message and therefore have the ability to position yourself as a resource and thought leader within the industry.
PR keeps you top of mind to stakeholders.
Creating a calendar full of regularly scheduled PR activities can keep you in the spotlight and can strengthen your media relationships. We recommend appearing in the industry news at least once a month when there’s news to share. Additionally, your brand serves as a resource to media outlets searching for story ideas – so it’s a win, win for everyone!
PR supports marketing campaigns.
While marketing is traditionally viewed as promoting goods and services to be sold to a consumer, public relations promotes goodwill and communication between the company and the consumer. Good public relations builds relationships with your customers, the media, and potential new business partners. Through multiple PR activities, you are able to communicate your marketing campaigns and initiatives to a vast array of people.
PR creates mutually beneficial relationships.
At its core, public relations is creating relationships that transcend beyond a business objective. Whether you are working with influencers or the media, public relation professionals are working on behalf of the brand to secure a relationship that enables every stakeholder involved meet its goals. When a brand can become a resource to these valuable partnerships, the opportunities to gain brand exposure are endless.
Have we piqued your interest on investing in public relations? Connect with us on twitter at @TheCoreBlog or drop us a comment below – we’d love to hear from you!