How Fresh Produce Brands Can Increase Sales with Influencer Partnerships
In today’s market, it’s not just about what you’re selling — it’s about how you’re selling it. To truly stand out, brands must go beyond the basics and embrace different marketing tools that drive engagement, loyalty and ultimately sales… Cue influencers!!!
To emphasize the importance of implementing this type of activation into your brands efforts, we’ve outlined 3 very important reasons to consider influencer partnerships as a powerful way to boost visibility, connect with consumers, and turn fresh produce into a must-have item.
Increase visibility for your commodity across multiple platforms.
Influencers are posting across multiple social platforms, including their blogs, Instagram, Pinterest, Facebook, some even on YouTube and personalized newsletters. Not to mention, influencers have also taken over the broadcast scene, meaning your product enters consumers’ lives at a variety of different touch points that can help you to increase sales. Even if your brand has a larger-than-life budget, without the help of influencers promoting, using and posting your product, you will be limited on the number of people you reach. However, when leveraging an influencer’s following, it is crucial to ensure they are visible to consumers who align with your brand. IF not, then these efforts could fall short of expectations.
Reach a wider audience to generate more sales.
Partnering with influencers allows fresh produce brands to extend their reach far beyond their own social channels. Influencers speak directly to their own, highly engaged audiences — from health-conscious foodies to busy parents, athletes and students, to culinary chefs and chefs in the making. This expanded visibility can help your brand connect with shoppers in an authentic, relatable way by leading to greater brand awareness and, ultimately, increased purchases. Not to mention, Dash reports about 63% of consumers are more likely to purchase goods that an influencer shares or endorses… We’ll let that statistic speak for itself!
Creative ideas outside of our own marketing team.
Why does this matter? For one, including additional people outside of your brand and business offers different insights and likely more out-of-the-box ideas to capture the attention of consumers. We are all guilty of sticking with what we might think is the tried-and-true way, but truth is, we can all use a little refreshing when it comes to marketing our products. Influencers have the ability to do just that! Of course, it is not one size fits all so be sure to vet and research to ensure the influencer(s) you are partnering with are able to speak to your brand guidelines while also finding new ways to reach other.
Bottom Line: Influencers are a critical part of helping fresh produce brands educate, inspire, and influence shoppers. If you’re not using them, you’re missing out on a fresh, ripe opportunity.
Need help with influencer marketing? Schedule a free consultation with us today!
