Halle Caroline Cheatham
Posted by Halle Caroline CheathamJanuary 19, 2023 6:00 AM

According to TechJury, 77% of internet users read blogs. If this statistic alone isn’t enough to convince you that blogging is a great way to reach consumers, walk with us through a few of the numerous ways that utilizing a blog as a part of your content marketing strategy in 2023 can help increase brand awareness and overall exposure to your audience!

Three Benefits of Reaching Consumers With Blogs 

Blogging increases website traffic

A study performed by HubSpot revealed that businesses with blogs gain 55% more website visitors than those without one. This means more exposure for your brand and ultimately more leads and sales for your business!

(Chart from Hubspot)

Blogging optimizes your website for search engines

Optimizing your website for search engines increases brand awareness, strengthens your digital marketing strategy, and ultimately generates more leads and sales. The same Hubspot study reported that having a blog can increase a site’s ranking potential by 434%, demonstrating that blogging is an effective and practical way to increase your brand’s online visibility to potential customers.


(Chart from Hubspot)


Blogging helps you to effectively reach and engage with your target audience

Lastly, blogging is a great way to attract consumers who may be unfamiliar with your brand and to effectively engage with your current audience. Blogging helps establish trust, credibility, and connection with consumers and presents your brand as the expert. LinkedIn reports that 82% of consumers have a more positive view of a business as a result of reading online content. Plus, it’s a great way to educate and increase overall demand for your product. Other research has found that 70% of consumers would rather learn about a business through reading a blog than an advertisement. 


So, are you ready to get blogging? Generate killer blog content ideas in 2023 and check out these blog improvement tips and strategies! Or better yet, reach out to us - we’d love to help!


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Topics: Blog, 2023