Marketers often throw out the word "engagement" when talking about social media metrics but what does it actually mean? According to Hootsuite, social media engagement is the measurement of comments, likes, and shares. However, additional engagements can also include retweets, link clicks, saves, mentions, tags, video views, and follows. All in all, higher social engagements = more opportunities for your brand. As we head into a busy holiday season, now is the perfect time to focus on increasing your engagement on social media while the eating's HOT!
Here Are 5 Tips for Increasing Your Social Media Engagement
1. Ask Questions and Give The Audience Options
Sometimes more power lies within the caption of a post than the visual content represented. Lean into engaging with your audience in one of the simplest ways possible - asking them an easy question or running a poll! Darling Citrus gets creative with this by giving their audience two options to choose from in their caption. As you can see in the example below, both options have the potential to elicit at least one engagement or another from an individual.
2. Host A Social Media Flash Promotion
A flash promotion aims to increase brand awareness among shoppers while also increasing overall engagement and community size on social media. Giving away a prize in exchange for a like, comment, and follow is well worth it for your brand's social media growth. And, the best news about this is that you don't need to spend a lot of money to see great results. The Healthy 4 You flash promotion on 4Earth Farms' Instagram page garnered a total of 11,367 engagements and nearly 1,000 new followers and only spent $150 for prizes over three weeks! 🤩
3. Boost Your Social Posts
Of course, budgeting advertising dollars to boost your social media posts will help increase engagement significantly. By doing this, your post will be served directly to your target audiences on various platforms. The DMA social media team focuses the majority of our advertising dollars on the following platforms: Facebook, Instagram, Pinterest, and LinkedIn. If you are new to advertising on social media, we recommend boosting some of your posts for as little as $20 and then measuring your results and analyzing the difference in success between your paid and organic content.
4. Post About People!
As consumers care more and more about the faces behind the brands of food on their plates, we've seen an increase in engagement with pictures of people. Field photos are a great way to weave people into your content as well as provide an opportunity to represent diversity and inclusion. Dandy is the perfect example of this! The two posts below were shared on Instagram, both showcasing their fields. The photo with the employee generated 137 likes and 9 comments while the photo without the face of an employee generated 40 likes and 1 comment.
5. Respond to Your Fans
Being responsive on your social channels goes a long way. It encourages people to leave comments when they know a brand they love could respond back. Not every single comment needs a response but if a fan is taking the time to compliment and rave about your products, show them some love in return. 🥰
Looking for more ways to boost your social media engagement? Contact us for a brainstorming session to learn more about how strategic social media marketing can help your business.