Whether you’re talking about the people who grow fresh food or the people who market it, it’s no surprise that both ends are met with a lot of competition. This fact is evident at the grocery store—just look at all the different brands of fruit, veggies and pre-packaged produce you have to choose from! With all of these competitors surrounding the fresh produce biz, it’s important to know where your brand or company stands. After all, the best way to beat the competition is to know what sets yourself apart from them and what you can be doing better. With these 5 simple suggestions, you will have a much better idea about where you stand amongst your competitors: