With more than one billion active people on Facebook, this evolved social media network is a force to be reckoned with and is your brand’s fast pass ticket to social media success based on volume of users alone. With brands also joining this social media network on a daily basis, the competition grows stronger for our fresh produce brands when trying to be found and earn the coveted “LIKE” on a page or a post.
This list of 24 Facebook do’s and don’ts was created especially for fresh produce marketers seeking to start or continue to nurture their Facebook page profiles with best practices from pros that manage this imperative platform on a daily basis.
Definitely do this…
1. Do: Be present regularly throughout the day and feel free to share up to 3 posts per day directly on your timeline.
2. Do: “LIKE” pages of like-minded brands and influencers and engage with their content throughout the day.
3. Do: Post at night and on the weekend to maximize exposure to people when they are engaged and online the most.
4. Do: Respond to comments made directly to your timeline.
5. Do: Engage in conversation and communicate with people in your network as if you are having a conversation over the phone.
6. Do: Showcase your best visual content directly to your timeline.
7. Do: Tie in relevant holiday and timely occasion posts to meet the interests of your community.
8. Do: Review your Facebook analytics on a regular basis to determine which posts are performing so that you maximize this type of content going forward.
9. Do: Post photos of VIPs and employees at your company to showcase the people behind the brand at your company.
10. Do: Share a healthy combination of your company’s stories coupled with other people’s brands on your timeline.
11.Do: Host flash promotions and ask thoughtful questions that help you learn more about your community and what inspires them relative to your products.
12. Do:Change your cover photo seasonally to showcase your product in a way that aligns with the season.
13. Do: Use promoted posts to help increase your post’s chances of being seen by your growing community.
But don’t do this…
1. Don’t: Go several days in between Facebook posts on your timeline.
2. Don’t: Ignore notifications, messages and visitor posts to your company’s page that may uncover customer service issues that you need to be aware of.
3. Don’t: Talk solely about yourself and your brand. Your audience wants you to connect to them first, then lead them to the brand via a solution.
4. Don’t: Ignore opportunities to comment to other people’s/brands posts.
5. Don’t: Wait for engagement. If you see that your posts are not receiving comments, likes or shares that you want, promote it.
6. Don’t: Ignore your Facebook page insights and analytics.
7. Don’t: Only offer recipes on your Facebook timeline. People are also interested in your farming practices, nutrition information and helpful tips in addition to recipe concepts.
8. Don’t: Compromise the brand. Uphold your brand’s integrity by establishing a voice and personality that your community can connect with on Facebook and stick to it.
9. Don’t: Post tips and recipes concepts that you have not tested.
10. Don’t: Ignore photos that your brand has been tagged in. Be sure that the photos you are tagged in are in alignment with the brand and exemplify your company’s values.
11. Don’t: Post pixelated photos. Don’t do that…
Looking for more helpful information about social media for fresh produce marketers? Try one of our free marketing resources created specifically to solve your fresh produce social media needs here.
