Your booth is shipped, your collateral is printed and your team is ready – or are they? Although you’ve likely identified high level goals for this year’s Fresh Summit expo, it’s possible that there are a few additional areas that can turn the dial on success for your company that you haven’t yet outlined. As a fresh produce marketer, there are several things you can personally do, not only from a digital and social media perspective, but also in the booth, with the trade media and networking at the events that can help your company achieve success. Here are 25 goals and measurements we recommend you consider implementing in Atlanta:

In the Booth:

• Limit booth staff in your booth to 2 people for every 10×10 space
• Add up the number of product samples given/distributed to booth guests to determine the number of product impressions for the show
• Identify 1 point person to compile all business cards collected during the show and enter into a follow up spreadsheet for the team
• Identify 5 new business contacts to be followed up with after the show
• Complete 100% of business follow up within 5 business days of the show ending
• Schedule and host a minimum of 4 in-booth meetings with prospective buyers/customers during the show. Better get those meetings scheduled quick!

Social Media and Digital Marketing:

• Include #FreshSummit in 100% of your social media posts
• Send 2 original tweets during every hour of the exposition
• Share 1 photo a day of an integral salesman in your booth that a buyer should speak to
• Share 5 helpful tips on social media targeted to #FreshSummit attendees
• Respond to 100% of comments or questions directed to your brand via social media channels
• Follow 5 new brands, people or association contacts on Twitter and Instagram during the show
• Update your LinkedIn profile this week and connect with a minimum of 10 fresh produce professionals post show
• Send preshow email to target attendee list and achieve a 20% open rate and 5% click rate
• Measure website and blog traffic 30 days leading up to show and compare for lift against regular 30 day average

Personal Development and Networking:

• Identify a minimum of 1 person to attend each General Session and provide high level notes after the show complete with action items
• Personally commit to attending at least 2 of the educational sessions that you deem most relevant, and provide high level notes to other team members upon return with your takeaways and any action items as a result.
• Identify a minimum of 2 people to attend each networking reception on the agenda and provide 3 new business cards/contacts from each after the show
• Show your support of the 2015 Tour de Fresh riders and the Let’s Move Salad Bars to Schools campaign by attending the Official Finish Line Ceremony at 12 Noon on Thursday, October 22^nd.  The ceremony will be hosted by Whole Foods Market at their Sandy Springs location (5930 Roswell Rd, Atlanta, GA 30328) and there will be a shuttle to/from the event, departing from the Georgia World Congress Center (site of Fresh Summit) at 10:55am – see map for pick-up location. 
• Attend the Fresh Ideas in Action Reception on Friday, October 23 from 4:00 p.m. – 5:00 p.m. to get a firsthand taste of what the judges deem win-worthy so that you can sample your own company’s entry at next year’s event!
• Shake the hand of this year’s award recipients and congratulate them on their achievement. There are several awards presented during the State of the Industry session on Friday morning. Learn more.

Public Relations:

• Introduce yourself or shake hands with 5 fresh produce editorial contacts during the show and ask about current stories/needs
• Upload up to 5 of your clients’ most recent press releases to the PMA website
• Set up 3-5 personal interviews between clients and trade media by booking a private room at the event
• Introduce yourself to 5 fresh produce brands and ask about 2016 trends that you can use when pitching to media

Now that you’ve outlined your personal goals for the show, you can feel empowered to step in as a produce marketer and make a difference above and beyond expectations. We look forward to seeing you in Atlanta, and recommend that you take advantage of this helpful scheduling tool while there’s still time!