Facebook isn’t the only social media network to create new features for marketers to take advantage of. Instagram is now giving fresh produce marketers yet another option for sharing their content with audiences. Instagram albums mirror a look similar to photo albums on Facebook, allowing you to share a max of ten photos/videos per post. This is a huge step coming from the platform that took pride in only showcasing one image at a time. As with any new feature, there are pros and cons on how to best use it for your brand. Let these innovative ideas below help you get started:
4 Ideas for Instagram Albums
Tell a story
Multiple images mean more ways to showcase your content. For fresh produce marketers especially, this is a great opportunity to share recipes using your products. Instead of only showing off the end result, now you can include the prep, kitchen action, AND the final product all at once. This is definitely something to keep in mind when it comes to planning content and taking photos!
Showcase an event
Is your brand traveling to a trade show? Are you supporting a local event? The days of picking one Instagram-worthy image to sum up an event-filled trip are over. Grab up to 10 of your favorites and truly make your audience feel like they were there themselves. Take a look at our recent post from Viva Fresh as an example (@dmasolutions).
Display new products
One image is simply not enough when it comes to showcasing products. Maybe you want to offer different angles, provide more information, or even just share multiple product images at once. Get creative to find out what combination of images work best for your brand’s products.
Panorama Shot
Instagram is the master of displaying square photos, but what about landscape shots? By dividing a panorama or horizontal shot into individual album images, your content will become more visually appealing and be likely to catch your audience’s eye mid-scroll.
How do you see albums integrating into your Instagram content? Try out a variety of these options to see what works best for your audience and let us know how they turn out. Make sure to subscribe to our blog and stay up-to-date on all the new social platform changes, including these predictions we have in mind for the year!
Have something to add? Leave us a comment below or reach out to us on Twitter @TheCoreBlog!
{{cta(‘fbc3d34f-cf67-49f8-9826-6a9a4c06733c’)}}
