Your logo is the first thing your audience sees when interacting with your brand. How much is that first impression worth to you? If your logo doesn’t resonate with the audience you want to appeal to, you may be missing out on attracting awareness and even brand loyalty, which eventually will affect your bottom line. Don’t miss these signs that your brand needs a new logo:
4 Signs You Need a New Logo
1. Your logo doesn’t match your brand
This one may seem obvious, but you’d be surprised on how many brands don’t update their logo when they change elements of their overall branding. Brands also change and evolve over time, and elements that looked great in the 90s, for example, may not look timeless now. We know creating a new logo or even refresh is a huge project, so when you decide to go down that path you need to go in all the way, starting with your logo. This can set the mood of your entire brand aesthetic, so you want to make sure you get it right. We NEVER recommend undergoing a total brand redesign without the inclusion of your logo.
2. Your logo has too much going on
The simpler, the better. AND the more complex, the more costly it will be to print! You want your logo to convey the message of what you have to offer, not a multitude of mixed messages. With the growing trend of simplicity in design elements as a whole, you want to make sure your logo is following that trend, or you can easily leave your audiences feeling confused. Be aware of color as well; a good rule of thumb is to create a logo that uses a 3 colors maximum. If it can be used in a transparent form as a background and still be recognizable, your logo will be more effective.
3. Your logo isn’t memorable
It only takes people 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions (or more) to recognize the logo. If your logo doesn’t spur some kind of recognition with your audience, your logo does not have value and therefore, will be forgotten.
What kind of brand has a memorable logo? Starbucks is the perfect example. Out of 40 million images posted to Instagram every day, over 10,000 of them are of the Starbucks logo – and for the most part, not on purpose.
4. You just aren’t happy with your logo
Sometimes you just have to trust your gut. If you feel like something is off with your logo, or you are just plain unhappy with it, it is safe to assume that someone else (or many people) feel this way too. You want to be part of a company you are proud of and want to show off to current and potential clients. Remember, sometimes all that is needed is a refresh vs a completely new logo design.
If you are looking to get a new logo or refresh, but don’t know where to start, let’s explore how we can serve your brand!
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