While email marketing over the summer can feel like a challenge with everyone on vacation and your inbox filling up with more and more out-of-office replies, it doesn’t mean you should shy away from connecting with your audience. We want to provide you with four tips on how to make your email campaigns as hot as the summer sun.
4 Tips For Email Marketing During The Summer Slump
Tip #1: Mobile-Optimize Your Emails
The summer season means people are more likely to be on the go or on vacation, which means checking their email isn't always a top priority. But they will eventually and your email better be ready! These people will most likely be checking email from their phone and if your customer isn’t able to read your email on a mobile device, they will most likely hit "delete." By sending mobile-optimized emails, you are allowing your customers a convenient way to view the emails you have put a lot of hard work into creating.
PS: Another helpful tip is to include some sort of imagery, graphics, or icons. This is a great way to provide users with a more eye-catching, appealing, and engaging email format.
Tip #2: Plan ahead
Time flies when you’re having fun and fall will be here before we know it. Use the slower marketing season to get a jump start on creating email campaigns for the fall. Analyze your email performance to see what is working and what isn't. This is a time to get into the nitty-gritty details of your emails to create content that will resonate better with your audience in the future.
Tip #3: Incorporate holidays
"I hate the holidays…" said no one ever! Capitalizing on holidays is an easy way to fill your content calendar while reaching consumers when they're looking for inspiration. Find a creative, fun way to tie in the services or products you offer to each of the holidays.
Here are a couple of holidays that take place during the summer that you can highlight in your email marketing campaigns:
- Mother’s Day
- Memorial Day
- Father’s Day
- Fourth of July
Pro Tip: Try hosting a giveaway or providing a discount code as a nice way to encourage consumers to purchase your product or service during these holidays.
Tip #4: Expand your reach
A great way to get effective results over the summer is to reach your audience with more than just email. Making sure your marketing efforts are cohesive is key to establishing a brand voice and presence. One example would be to coordinate your email marketing with your social media marketing. By coordinating these two tactics, you're ensuring that your message is consistent across both platforms, you're reaching consumers where they're at, and you're showing up well.
Summer can seem like a "slump", but we are here to make your summer shine! Utilize the tips above to get your email marketing campaigns in order. If you are still in need of some guidance on how to create hot email content, give us a shout! We will share our expertise with you and your team and formulate a personalized email marketing strategy specific to your brand that drives engagement to achieve the results you are looking for.