Have you noticed those little circles with your follower’s faces in them at the top of your Facebook and Instagram apps? These are “stories” and we’re going to share everything you need to know about them!
The “stories” and live trend is sweeping across social media and making a stop at each social platform. These stories allow you to create a time-sensitive post (still image or video) which will only be available for 24 hours. We knew this was inevitable considering the growing live content and video trends that are dominating the digital world. It used to be that audiences wanted to see perfect, high resolution video and images, but we are now seeing that they just want to see in-the-moment videos and content regardless of their quality. Stories are a great way to bring these pieces of content to life, and we’ve compiled four ways in which fresh produce brands can put these into action.
4 Ways to Use Stories on Instagram & Facebook
Behind the Scenes
We’ve said this a million times, but it’s true! Social media is all about building relationships and the number one way to do that is by humanizing your brand. Just because you are a company doesn’t mean your posts can’t feel personal. Use stories to take your audiences on a walk through the field or into the kitchen with you while you prepare new recipes. These processes which help build your brand are always fun for followers to experience.
When you want to get as many eyes as possible on content, stories are a great opportunity to do so. These stories consume the device’s entire screen, leaving no room for distraction. Whether you have an upcoming event or contest for your brand, stories are a great way to promote it. Showoff a prize they could win or direct them on where to enter. Keep it short and sweet, but capitalize on this undivided attention that you get to create with your audience.
Knowing that you will have your audience’s full attention, take this time to inform them. They are following you because they are interested in your brand and it is important to provide them with the information they are seeking. Try highlighting the seasonality of your produce, the health benefits your products or services offer, or your growing practices for just a few places to start.
A great way to gain attention for your stories is to direct your followers to them in an Instagram post for instance. While audiences are scrolling through their feed and see your post, use this opportunity to provide more information in your story. A great example here would be a tour of your fields. Showcase a still image or short video of your fields in your Instagram post with a caption stating “For even more behind the scenes fun, watch our Instagram story!” This is a sure-fire way to get more story views from your followers.
Want more social tips to help guide your fresh produce brand’s success on these platforms? Check out our FREE Social Media eBook.
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