The Core - A Blog by DMA Solutions
DMA Solutions Team
Posted by DMA Solutions TeamSeptember 22, 2020 9:28 AM

Our friends at The Packer are introducing a new event to further elevate the important topic of sustainability in fresh produce. The three-day, virtual Sustainable Produce Summit (SPS2020) kicks off today, September 22, and will feature four expert keynote speakers, several industry leader and consumer panels, and three case studies filled with actionable information and insights. From revelations of a new sustainability survey to the effects of COVID on packaging, the event guarantees to be chock full of timely educational opportunities for fresh produce marketers.

We’ve highlighted below the top five things we’re looking forward to experiencing at SPS2020 and invite you to learn more and join us at the free event – either live or on-demand!

 

1. Sustainability Data and Insights

How do audience segments within the fresh produce supply chain define sustainability and what do they want to hear from brands about their efforts in this area? The Packer recently partnered with Aimpoint Research and California State University, Monterey Bay on a survey of growers, retailers, and consumers to learn their perspectives and preferences regarding sustainability, the results of which will be unveiled at SPS2020. The data and insights will help marketers to best position their sustainability stories based on what’s important to each audience.

 

2. The Impact of COVID on Sustainability Initiatives

Undoubtedly, COVID continues to alter how we do business, with packaging becoming increasingly more top-of-mind as a way to diminish transmission. On Wednesday, September 23, this and other consumer-focused sessions will deliver data and expertise to enable you to stay on the cutting edge of public safety AND sustainability.

 

3. Alignment with Retailer Sustainability Efforts

Support of retailer programs is a valuable marketing tactic for fresh produce brands and SPS2020 will highlight several top retailers and their specific sustainability efforts with which brands can align for the benefit of all parties. Kari Armbruster of Kroger’s Zero Hunger | Zero Waste initiative will deliver the keynote on Wednesday, September 23, and speakers from Raley’s and PCC Community Markets will also feature prominently in the event agenda.

Kari Armbruster Kroger

 

4. Community Health Initiatives 

Ryan Shadrick Wilson was key player in former First Lady Michelle Obama’s Partnership for a Healthier America initiative and will deliver her own vision for a heathier America on Thursday, September 24. With our industry playing a key role in supporting community health, Wilson will share specific recommendations for fresh produce brands to advance that goal.

 

5. On Demand Content

Our industry has quickly adopted virtual, interactive platforms to continue delivery of vital educational and networking opportunities in the time of COVID. We’re excited to experience The Packer’s first of several upcoming virtual or hybrid events and are especially enthusiastic about the on-demand delivery of content that will be available even after the free event for all registrants. While digital trade shows and conferences certainly have limitations, it’s a marketer’s dream to be able to extend exposure and ROI beyond the actual event dates.

 

Are you planning to virtually attend SPS2020? Details and registration are available at www.sustainableproducesummit.com. We look forward to seeing you there!

 

Topics: Tradeshows & Events

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