These days, it’s all about the ‘gram.
With over 25 million business profiles on Instagram, having the ability to capture the attention of your audience with interesting, trending and inspiring photography is critical to a brand's success. This can be challenging when you don't have th having enough time, not having the right equipment or having the photography know how you need to get it done. In this post, we've included 5 tips that we believe will change your Instagram photography to produce better results.
5 Tips That Will Change Your Instagram Photography
1. Start with Style
Each brand has a unique style that we must stay true to and that will guide us as we plan for and photograph images. There is no right or wrong when it comes to style, it just needs to remain consistent!
Make sure that you have a style guide or at least a style inspiration before you start aiming the camera.
2. Get a Plan
This is one of the most crucial steps in our social media team's process at DMA! Creating a plan for each photograph that we shoot for our clients allows us to plan our time as efficiently as possible so that we achieve better results in our photos which ultimately pays off in our ability to get results.
3. Build up Your Visual Elements
This one of our favorite tips - before taking a photo, start with less and build up your visual by adding in new elements in between each shot. By doing this, you end up with a variety of photo options and ‘insurance shots’ that you can use in case the final product doesn’t quite come together how you intended.
4. Capture Various Angles & Crops
Whether the angle is overhead, from the side, or somewhere in between, each variation provides different benefits depending on what photograph you are taking. Cropping is another element that can change the photo drastically. On your photo shoot day, be sure to take some photos further away, some a little closer - take some over here and some over there just to give yourself options!
Take an extra minute (really, 60 seconds) to capture a few angles and a few crops, you’ll be surprised how often you fall in love with that image you almost didn’t take when you move into the editing phase.
5. Find the Right Depth
Depth of field is a term that basically boils down to how much of your photo is in focus. Try focusing on the most important details of your product or prop and letting the rest go out of focus (similar to how the "Portrait" setting in your iPhone responds when you take a photo).
This can be easily achieved with any DSLR camera, or your phone’s camera. After several years of practicing food styling and photography, our team unanimously agrees how the depth of field can take a photo from ordinary to extraordinary with just that simple setting consideration.
Give these tips a try to help you achieve some amazing Instagram results! If you’re looking for more guidance let us know, we’re happy to help! In fact, if you’re strapped for time, we can help take photos JUST like this for your brand. Drop us a line!