50 Social Media Tips for Super Bowl 50

January 26, 2016
5:54 pm

Posted by DMA Solutions Team

Big media and pop culture events have an undeniable and inevitable effect on trending topics, and with the right approach, can be a great opportunity to leverage your brand’s marketing goals. Real-time interaction should be at the forefront of your marketing strategy when it comes to events like the Super Bowl. Taking a proactive approach to this content will set your brand up for success and viral opportunities!

That said, here are 50 tips to help you make marketing touchdowns before, during and after Super Bowl 50:

Follow big brands that typically make a splash during the event to get in on the momentum they will be building.
Have a graphic designer on the ready to put together quick, fun graphics that will make your posts more engaging and relevant.
Create a listening strategy. If possible, have each of your team members monitoring a separate platform for maximum brand conversation point identification.
Go live! If your company is hosting a Super Bowl party, live stream it on your Facebook page or on an app like Periscope to humanize your brand, and show off your homemade appetizers and fan gear.
An hour before the game, make sure that you are successfully logged into each social media platform where you intend to share with your community during the game. (Twitter is a must!)
Use a hashtags that are NOT the most popular- but still popular enough to expose your brand to a decently sized audience.
Let your fans, followers, customers, partners, and community know that you’ll be covering the event on your social media channels. It helps to increase impressions of your posts and helps to increase the chance you’ll have a fun dialogue and increased retweets.
Don’t be annoying- be helpful and conversational.
Before the game, identify recipes that are perfect for the big game and share the links via social media. (Hint: Be sure to tap into food trends for maximum exposure)
As funny Super Bowl commercials air, be ready to tweet about your reaction and respond to other people in your community commenting as well. (See tip #24 for more deets on this!)
Start tweeting early in the morning on the day of the game to tee up the conversation and set expectations for your banter during the game later in the day.
Remember that sometimes less is more- specifically when it comes to content being posted to Instagram in a short amount of time.
Stay true to your brand voice and personality, and don’t be tempted to engage in conversations that may jeopardize the integrity of your brand.
Follow the teams and key players on Twitter and Instagram, and cheer them on when they make big plays during the game. Not a football fan? Make sure to ask a friend or colleague and brush up on need-to-know facts before the game. Hint: The Denver Broncos and the Carolina Panthers will be playing for the title!
Dedicate more than one person to monitoring all your social platforms for big cultural events to help your brand stay on top of trending conversations.
Read up on last year’s most successful Super Bowl social campaigns, and take notes.
Identify brand idols prior to the game that you can follow and engage with during the game. Think about advertisements!
Offer your audiences something that stands out — something of value. Your brand needs more than just a presence to make an impact.
Share fun facts about the Bay Area where the Super Bowl is being held – which may be in your backyard, fresh produce peeps!
Be prepared to share statistics about football, key players (Hint: at a minimum, make sure you know Cam Newton & Peyton Manning!) and show enthusiasm about each team’s progress. State the facts and enjoy.
Drop hints and mention the big game on your social platforms several times in the weeks leading up the big game. This will help your audience know they can expect to see you talking about it in real time the day of.
Learn from brands like Oreo that a successful Super Bowl campaign is executed not just during a 30-60 second commercial time slot, but in the parallel social media frenzy that ensues around the Big Game.
The halftime show is one of the most talked-about moments of the Super Bowl, so be sure to chime in during this crucial time and get ready to drop some #Beyonce and #Coldplay hashtags!
If you see a commercial that is fitting to your brand, be sure to post about it and tag the brand’s social media platforms to create potential engagement between you both.
The Super Bowl turns into an all-day party- be active on social the whole day and not just the 3-4 hours of the game.
Don’t insert your brand into every post/tweet during the Super Bowl. Be relevant and genuine with what is happening in real-time.
Consumers love a little brand-to-brand engagement. Note which competitors, companies and campaigns you want to keep an eye on during the night to potentially engage with.
Utilize a free social media dashboard service like Hootsuite. This will keep you connected to several of your social media streams easily (think: trending hashtags) on your computer and on your phone.
Run a Facebook flash promotion a week before the Super Bowl offering fresh product to a few lucky winners. This works especially well if your commodity is commonly used in appetizers!
Be human. People like to hear from other people- don’t be too sales-y.
During the game visit hashtagify.me to identify the most viral hashtags being used in the moment to connect Super Bowl fans on social to your brand.
Identify with your audience by sharing content that you know they care most about at that moment (most likely- recipes and game updates).
Keep it simple. Even if it’s the best promo ever, complex campaigns with too many layers can get lost in the noise- especially in the rapid-fire frenzy of the Super Bowl.
Include trackable shortened links. This will allow you to track what your fans are interested in and clicking on, and learn what content your audience will be most likely to associate with later.
Stay on-brand, but don’t be afraid to get creative.
Pre-game content matters too! Engage with fans earlier to create a deeper story and to build more hype about your brand during the actual event.
Use polls to engage fans on who they think will win the Super Bowl, and ask questions to allow followers to interact in real-time.
Keep an eye on the Snapchat Discover page. There may be real-time moments from the Super Bowl you can capitalize on with your other social platforms.
Get ahead of the ad game. Most Super Bowl ads are already up on YouTube– Take a look, anticipate big hits and draft tweets beforehand so you can send them out ASAP when they air.
Pair up with other brand partners to create a SuperBowl promotion in the weeks leading up to the big game. Not sold on co-promotions? This will change that.
Call attention to recipes on your website that make quick, healthy and easy appetizers for the big game. Create buzz around the Bowl with an app-focused Pinterest board!
Craft Super Bowl-friendly Instagram content before the game, so you’re not scrambling to get a good enough photo in the middle of your watching party.
If you have multiple client accounts to tweet from, make sure to add them to your Twitter mobile app for quick and easy account switching.
In an effort to encourage conversation with your brands, create graphics beforehand with relevant questions pertaining to the event.
Show your audience your festive side by creating a Super Bowl-themed profile photo to use across all your accounts.
Engage in conversation just like you would with someone you meet at a party.
Capitalize on frequently used and trending hashtags within any given network.
Check out our ultimate social media toolkit for plenty of tips, details and secret sauce.
Finally, LISTEN. Social listening is the most important part of real-time marketing! Gauge the conversation, join in where it’s beneficial for your brand, have fun with it. That’s the gist of it!
Enjoy yourself and have FUN engaging with the consumers who eat your fresh products!