A marketer’s world is all about grabbing an audience’s attention in the most quick and effective way possible. Whether it’s through social media posts, a creative landing page, or eye-catching emails, one thing that will always be necessary is writing creative copy. Some of the more analytically-minded marketers out there may feel handicapped when it comes to creative, flowery language, but you don’t have to be! Any marketer can write creative copy with the right inspiration. Check out the below tips to make sure your creative writing is the best that it can be:
How to Write Marketing Copy That Sells
Keep it short and sweet
Make it a goal to get to the point in 2-3 sentences. Use strong active verbs to eliminate any extra fluff and let your audiences know right away why they need to engage with your content.
Serve a purpose
How will the content that you’re sharing be beneficial to your audience? If you are sharing a recipe for example, instead of just stating what it IS, explain what it DOES. Will this recipe save you time in the kitchen and provide an abundance of health benefits? Let your audience know so they will be more inclined to give it a try.
Leave them hanging
Don’t give away the farm! While it is important to provide context on what you’re sharing, it is equally as important to keep your audience wanting more. Is your goal to gain click throughs? Let your audience know that if they want to gather all of the information, they will have to follow the link to your website.
Audiences are also enticed when they know that something is only available for a limited time. It creates the fear of missing out feeling that inevitably nobody wants to experience. For a promotion, this can be exemplified by saying “Last day to enter” or “Don’t miss out!”
Provide an action
Tell your audiences to “click” or “download” for more. By providing them with an action to take, they will have it in their head to engage in order to receive more information.
Cater to your audience. Is there a certain group that you want to target? Call them out in your copy. While you won’t appeal to your entire audience by doing this, the ones that it does apply to will feel instantly connected to your brand on a more personal level.
What are your go-to creative writing tips? Comment below and share them with us! Need help writing creative copy? Reach out to us and we can set up a marketing consultation!
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