Just like players on a team work together to execute a scoring drive, marketing platforms work together to drive home a brand’s core message. In other words, from social media and websites to packaging and tradeshows, marketing tools and tactics should be integrated, or aligned to reinforce key messages and promotions. Integration is not necessarily a new strategy; rather, it is the tactical execution of existing strategies. Here are eight examples.

1. Pin photos from blog posts to Pinterest

At least eighty percent of the photos on Pinterest are simply repins of images within Pinterest (aka they’re not original). That means when you pin a brand new meme, infographic or recipe photo, pinners will be all over your image like ants on a melted ice cream cone. Plus, when pinners click on your photo because they loved it so much, your targets will be lead right back to your website where the courting continues.

2. Place social media icons front and center on your website.

You have about seven seconds or less to capture the attention of your visitors. If they don’t see that you’re hanging in their social media world right away, they may not take the time to search for you later. Remind your visitors that you’re available in many outlets by making your social media icons highly visible.

3. Include social media icons and URL on packaging.

With attention spans shorter than that of a pygmy marmoset, your audience won’t want to spend much time searching for your Facebook page, Twitter handle or website. Give them the information up front to accommodate their busy web surfing schedule!

4. Align industry advertisements with consumer promotions.

Perhaps in October you will be placing an ad in an industry publication AND running a consumer social media promotion at the same time. Use components of your consumer promotion to let your buyers know you are reaching the end purchaser. Not running an industry ad any time soon? You can still reach that audience by advertising your promo on the homepage of your website.

5. Send a press release about an upcoming event.

Unveiling a new product or introducing a new team member at an upcoming event? Alert the media! If your target audience reads about you ahead of time, you’ll already be on their radar making it that much easier for you to connect. Not ready to go public? Send your targets a postcard letting them know you’d like to meet them face to face at the event.

6. Create an email database from Facebook app.

Use an email service provider such as Constant Contact or Mail Chimp to create a brief questionnaire (name and email address) that fits right into Facebook. Ask your Facebook fans to stay connected with you by submitting their information. If you have the resources, offer your buy-ins a token of your appreciation with coupons or a freebie. Then, follow up with an email that provides valuable resources such as upcoming opportunities, new recipes, etc. Remember though, nobody likes an inbox bomber, so regulate how often you blast out an email.

7. Include your website URL on social media profiles.

That open space just below your avatar on Facebook and Twitter is valuable real estate. Make the most of this area by listing a few key words about your company and listing your URL. That way, people will know how to find out more information about you after they scour your tweet history.

8. Follow up with tradeshow/event contacts via social media.

While most people are busy sending and receiving follow up emails after tradeshows and events, try setting yourself apart by leaving your new contact a nice Facebook post or a fun tweet. Of course, don’t skip the email altogether, but social media outlets should already be closely monitored, so your message is likely to catch their eye among the swarming emails.

So, when investing in marketing tools, think about how they will function not only in isolation, but in collaboration with other marketing tactics to support your brand’s message and overall goals. Go team!