If a picture is worth a thousand words, then what is a word worth? Most often the words that we use to sell a product or service are as important as the image of what we’re trying to sell. Take Nike for example. “Just do it.” The first of its kind to eliminate fluffy marketing speak and get right to the point.

Staying on top of marketing and sales trends from a copywriting perspective can be daunting, especially when words that we’ve come to know and love are top of mind when we write content to support our marketing initiatives. Now more than ever it is imperative that we, fresh produce marketers, deliver copy that moves people, whether speaking to a potential business partner, new client or consumer.

After sorting through oodles of produce industry marketing sources, we’ve prepared a list of our top picks for the 12 most overused words used in fresh produce marketing today:

1. Value added
2. Focused
3. Consistent
4. Innovative
5. Unique
6. Leading Provider
7. Convenience
8. New line
9. Customized
10. Quality
11. Premium
12. Sustainable

Do any of these words look familiar to you? At the end of the day, it is most important for us to be clear and concise with our words. If you must use a combination of the words above to present your best products and services, consider complementing the overused words with some more inventive options, setting your product or service apart. Go on! Just do it.