Imagine your friends or family are coming over this weekend, and you’ve offered to make everyone a huge Saturday brunch. Where’s the first place you start looking for recipes? Chances are, you’re already headed to Google, food blogs or Pinterest for some serious research and inspiration.

If you spend some time browsing the web for miniature mimosas and the perfect base for over-easy eggs, you may realize a common theme amongst most of the recipes: fresh produce is everywhere!In fact, if you take a look at some of the best food blogs from last year and continue on to the best food blogs in 2014, the amount of fresh fruits and veggies you’ll see will make you think you’re walking through a farm.

(Look at those photos! Produce…everywhere!)

Those are your products that are overtaking the web, and consumers are out there avidly searching for this content. So this all begs the question, as a fresh produce marketer or grower, are you taking advantage of the fresh food takeover? Are you present and engaged with consumer searching your products in more ways than one? With the symphony of fresh food taking over the web, here are a few more reasons to believe the produce biz has plenty to look forward to online:

• 77% or internet users read blogs, and 61% of them have made a purchase based on those blogs—that’s a 61% chance someone could be inspired by produce.
• The most popular recipes on Google last year included spaghetti squash and kale salad.
• Of the “20 Recipes That Won Pinterest” last year, at least half included fresh produce.

So regardless of what foodie-centric recipe goes viral online, whether it’s jalapeño-infused butter, heirloom tomato marmalade, or shaved asparagus salad—just remember the key ingredient is fresh food that you grow and provide. Remember this when planning your digital marketing efforts and don’t miss an opportunity to connect and create lasting brand impressions.