What if you spent hours upon hours planning the perfect party, complete with an extravagant invitation and a welcome sign that rallied up every last one of your contacts and then some, only to have everyone show up and sit around twiddling their thumbs? Can we say party foul?!
Unfortunately, we see this same situation happen on many Facebook pages. Maybe you’ve filled your profile with contact and website information, designed a custom Welcome or ”Like Us” tab, and even paid for Facebook advertisements that gained you 15,000+ fans. That’s all great, but as the host, you can’t leave your Facebook party now! You have to stick around and entertain your guests! Feed them scrumptious recipes, draw for door prizes, play trivial pursuit, or just have a good conversation.
Here are few more fouls that will make your Facebook party a pooper:
1. Having a business profile (as if your business was a person) instead of a page.
2. Having multiple pages for your company. Consolidate so you can speak to your fans all at once.
3. Using bad grammar or run-on sentences. We are professionals, right?
4. Not updating your page. Once a month, even once a week probably isn’t often enough.
5. Always talking about yourself without providing incentives or asking for feedback from your fans.
6. Not being on Facebook at all. If you’re not at the house, how can you truly host a party?!
On the up side though, here are a few examples of fantastic Facebook parties to which we definitely want to be invited …
Lipton makes their guests (fans) feel right at home by allowing them to upload photos of their closest friends enjoying TEA time in their favorite location. Plus, they probably gain new fans when current fans tag those who haven’t already “liked” Lipton in their photos!
Disaronno serves up tasty treats and keeps fans coming back each month by publishing the Mix of the Month, a great way to educate them on new ways to try their product!
Fage Greek Yogurt, in one scroll-less glance, shows viewers their product lineup, provides a link to and creates engagement around a promotion (FAGE in 4), takes a poll, and shares a recipe featuring their product. The variety of posts certainly appeal to a large and diverse chunk of Fage’s Facebook “party guests”.
So What: So your Facebook page is up and running and you’ve met your community goal of 10,000 fans … will you leave it alone or will you leverage it to foster an ongoing relationship with your audience? How will you manage your page in a way that keeps your fans educated about your products and you educated about your fans? Party foul or party … fantastic?!
Posted by: The Visualizer (Kelly Pritchett)
