As social media marketers with a driving passion to deliver results, we can’t help but do a little happy dance when we see a Facebook post that got 100 Likes and 50 Shares or a tweet that was retweeted 20 times. However, social media isn’t all about number of likes, shares or retweets. Sure, those numbers indicate positive traction, but when we get down to it, social media is about creating connections. As written in our recent article Characteristics of Shareable Content, people connect on the World Wide Web for the same reasons they connect in real life – to build relationships, exchange information and proclaim their individuality. So, it’s important that our social media behavior parallels our behavior in real life. Here’s an infographic that highlights some DOs and DON’Ts of social media behavior. Print it out and hang it up for a regular reminder on how to be real and watch your social engagement grow.