Did you know by 2050, Hispanics will represent 30% of the U.S. population. That’s a lot of buying power! With 2015 planning in full swing and considerations being made to developing buyer personas for your marketing in the next year, we thought it would be a great time to highlight the importance of the growing Hispanic community in the United States and what it means for fresh produce companies.

Smartling, a translation software service and tool for marketers looking to cross cultural lines, contacted us recently to share their thoughts on how Latino influence could have an effect on the fresh produce industry. According to their resources, one of the economic sectors expected to benefit largely from this expanding demographic sector is food & grocery.  

Avocados from Mexico is already strategically pinpointing the U.S. Latino in their marketing – and more specifically “the new Latina” as they have dubbed their buyer persona. This produce brand is implementing marketing activities across 360 degrees of the marketing spectrum in an effort to reach this niche persona. By implementing Spanish words, Latino cultural cues and promotions that specifically address the needs of “the new Latina” in order to “delight” her, Avocados from Mexico is achieving success by honing in on one specific audience in their marketing.

We encourage fresh produce marketers to consider the impact that Hispanics can have on the consumption of your products in 2015 and beyond. Smartling shared the infographic below with us which features several compelling stats that may have you considering a plan to address the U.S. Latino market in 2015. These 30 facts may surprise you!

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