Let us be the first to say it: a good blog can be any fresh produce marketer’s best friend. As a social media marketer, you are responsible for constantly creating new and relevant content. A blog can provide longer-form content that is both relevant and ready to share, making your job a little easier. However, we can sometimes forget that this “best friends” thing is a two-way street. Without social media, it can be nearly impossible to get anyone to care about, or even see, what you are blogging about.
Here are several ways you can use social media to drive traffic to your blog:
Make it mean something.
I think we can all agree that social media has changed the way we market in a huge way. It can be a bit of a double-edged sword at times, truthfully. What we mean by this is everyone (and we do mean everyone) has a voice and an opinion. This is great in the sense that it means everyone (regardless of budget) can have a say, but it also means that there is A LOT of content out there, meaning yours has to be meaningful and persuasive in order for you to be heard over all of the noise. Make sure your blog posts are relevant and on-trend so that when you are sharing content on social it makes a splash! You can do this by really putting yourself in the mindset of the person you want to reach with your message. Think: “How is what I’m writing about going to fit into their lifestyle? Is it really going to benefit them? Why would they care?” If the answer to those questions isn’t quite clear, you’ve got some editing to do.
Share, share, and share some more.
If you are trying to increase traffic to your blog, one of the simplest AND most effective ways to do so is by sharing your posts across social platforms. Since you already have a wealth of content living on your website, why not use it everywhere you can? Make sure you are adding links and specific calls to action on your social posts, including verbiage such as “subscribe now”, “check out our blog,” etc. By sharing these blog posts, not only are you adding to your social presence, you are also directing people to visit and—if you create enough excitement and demonstrate sufficient value—subscribe to your blog.
Partnerships make a difference.
Social media is an extremely collaborative space that allows for partnerships to form and blossom. Social media makes finding influencers and bloggers who could collaborate on recipes for your blog—or who might use your product in one of their recipes—much easier. Additionally, partnerships can exponentially increase the number of eyes on your blog posts, because not only are you reaching your existing audience, but tapping into your influencers’ as well. From there, followers of followers begin to see your content and share with their friends—this is how captivating, quality content can start to spread like wildfire!
Utilize different platforms.
Last but not least, it is critical that you think though how each different social media platform can help elevate and contribute to your brand. For example, Instagram and Facebook are great for showcasing recipes when you have visually appealing photos to share, with Facebook being most fitting for a little more text and sometimes reaching an entirely different audience. Twitter is also important because the life span of tweets is so short that you can post multiple times a day! Pinterest is a personal favorite in terms of promoting blog visits for fresh produce clients, because when people are looking for recipes, they more often than not head to Pinterest. To optimize the amount of traffic, make sure you link directly to your blog in the pins you create!
There are so many different, creative ways you can utilize social media to increase traffic to your blog, which leads to increased overall website traffic. Most are easy to implement (such as adding pins and links on Pinterest)—it’s all about linking to each platform to tie them together wherever possible!
Have any thoughts or tips we didn’t mention? Leave us a comment below or reach out to us on Twitter at @TheCoreBlog!