“BUY THIS. BUY THAT, TOO. PAY ATTENTION TO THIS FLASHING AD. LISTEN TO THIS COMMERCIAL. THIS PRODUCT IS THE BEST. THIS IS ONE-OF-A-KIND. YOU WON’T FIND IT ANYWHERE ELSE.”
Sound familiar to you? I wrote that and I’m annoyed. Luckily, there has been a huge pendulum shift in the way that consumers want to be reached and how they want to receive messages from brands. Shouting the loudest, promoting the most products or just being super clingy won’t get you anywhere as a brand. This isn’t to say that traditional marketing techniques aren’t effective, but there are some adjustments we can make to our strategy and tactics we use to communicate with our audiences.
The infographic below illustrates the differences between Inbound and Outbound marketing and ways you can focus on being helpful to your consumers rather than just being a megaphone.
Are you ready to starting earning permission from consumers and delighting them with helpful content tailored to their needs? Download our latest eBook, Intro to Inbound Marketing, and learn the building blocks to how the inbound marketing strategy works on behalf of fresh produce brands.
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