Four Signs You May Need a New Website
Your branding has changed.
You can't update it yourself.
It's not mobile responsive.
You haven't updated it in the last 5 years.
Simple Ways YOU Can Update Your Website's Performance
If your website is in good shape but you're not getting the results you want (increasing traffic, high bounce rate, customer engagement, etc.), there are a couple things you can do to immediately improve your user's experience.
Revise your copy to clearly communicate benefits.
On average, someone only spends 5.59 seconds looking at your site's written content, which means you have a very short time to communicate your message on your homepage. The best way to communicate your message is to follow this simple structure:
CLEAR headline that states what benefit you offer
CONCISE description of how your product or service makes your customer's life better
BOLD call to action to let the customer know how to get your product
Structuring your homepage message in this way is a great way to improve your site's performance! Users will better connect with your site when the first message they see is one they connect with.
To see this messaging structure in action, take a look at one of our latest website projects, Little Bear Produce.
Feature images of people enjoying your product.
If your website is full of only product images, it might be time for an update to showcase photos of people enjoying your product! (Tip: Sometimes it's "ok" to use stock photos, but it's even better if you can set up a lifestyle photo shoot to get custom images with your branded product!) If you already have those images, put them on your website! According to Dr. J.J. Peterson of StoryBrand, show "smiling, happy people" because images can be a proof-point of the benefit you offer.
Do some work on SEO.
While having as many keywords as possible was once the key to success, new Google updates place value on SEO basics, including:
- Page titles
- Meta descriptions
- Alt-text for images
Drastically moving up in organic search rankings takes some time, but if your website is in a good place otherwise, updating these basic SEO items can help increase your visibility.
If you're not sure where to start, let us help! Our team can provide a thorough and affordable website audit, which includes actionable recommendations!