More often than not, B2B blogs fall to the bottom of the priority list due to being overlooked and underrated for their value and influence. When done the right way, B2B blogs can be exciting, entertaining, and informative, and they can actually transform into a powerful voice for your brand. Did you know that B2B marketers who use blogs generate 67% more leads per month than those who do not? You may be wondering what the term “right” really means when it comes to B2B blogging and how your company becomes part of that statistic. Take a look at this list of fresh produce B2B blogs that we believe are shining examples of blogging done right!
Fox News – Fox Packaging Blog
Fox Packaging recently launched its company blog, which gives its readers packaging and equipment insights specifically for the fresh produce industry. Fox News elevates themselves as a thought leader in the produce space when it comes to packaging and equipment solutions, providing insights on everything from trends, food safety and sustainability. Fox News posts new content every other week, so make sure to subscribe to stay up-to-date!
RPC Resource – IFCO Blog
IFCO’s blog is the go-to resource when it comes to reusable produce container news and fresh supply chain tips. There is a plethora of categories to browse, including merchandising, food safety, technology and automation, philanthropy efforts and more! One aspect of the IFCO Blog that sets itself apart from other B2B blogs is the offers that they create for their readers. Visitors to the blog can access free, downloadable resources which include information on best practices for RPCs, supply chain tips, ways to better your business and community, food safety information and retail and merchandising ideas.
Frieda’s – What’s on Karen’s Plate?
Frieda’s stands out among other B2B blogs in the industry by having their President and CEO, Karen Caplan, be the author of the entire blog. Karen provides perspectives on her experiences and opinions about fresh produce, healthy living and a wide range of topics that her unique role inspires her to write about. What makes this B2B blog special is that Karen’s voice shapes the blog’s personality, making it an intriguing and insightful read to spice up regular B2B content.
Maglio – Produce Perspectives
Maglio’s blog is a collection of the team’s thoughts, musings and observations about produce, sustainability, food safety and other related topics. What makes this blog work is the digestible but informative information that is included in each post. These quick-read posts make Produce Perspectives the perfect blog for when you have a few minutes to stay up-to-date on the produce industry through the eyes of the Maglio Team.
The Core: Marketing Blog
Shameless plug here. The Core, coming up on our 10 year anniversary, focuses on marketing ideas curated for the fresh product industry. We shine a spotlight on a variety of topics and purposefully write about big-picture ideas and musings along with applicable and tactical practices. Recently, we’ve written about Facebook Live Tips, Lessons Learned from the United Fresh Produce Leadership Program, and Marketing Budget Misconceptions. Our hope is to inspire and motivate our readers and ultimately empower them to reach for their marketing goals. If you would like to become a marketing guru or just want to keep up with the DMA Solutions team, subscribe to our blog today!
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