As marketers, we know that using contests, sweepstakes and other competitions generate the most engagement and effort from consumers on behalf of your brand. But what you may not have thought about is how this is also applicable to your own internal marketing team. To amplify creativity within the walls of your office, try hosting a friendly inner-office competition to kick it up a notch with your team. Here’s how we did it and what we learned: The DMA Instagram Competition, Dan’l recently hosted a DMA team challenge taking our Instagram content to the next level. We split into 4 teams of 2 and worked together to present Dan’l and her selected panel of judges with 10 creative photo ideas for 5 clients for a chance to win cash prizes. The internal contest revitalized our creative-thinking skills and lead us to a bigger learning experience relative to our Instagram approach. Here’s what we learned and gained:
