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Marketers in the fresh produce industry can take several practical lessons from the NBA “bubble” experiment like sticking to a plan, being adaptable and remaining consistent.
Learn about the DMA team's take-aways from the 2020 virtual event, PMA Foodservice: Delivered.
Foodservice opens a new realm of possibilities for marketers to produce exciting & helpful content that can ultimately drive demand for their products.
PMA Foodservice Delivered offers fresh produce marketers a new opportunity to network, showcase solutions and elevate their brand in a virtual event setting.
The best way to maximize your PR hours during this time is to find ways to add value to the standard “pitch.”
We were quite impressed by the virtual booth design greatness across the show floor! Here are a few stand outs.
Here are 5 diagnostic questions to help you determine whether your website is in shape to serve as your new tradeshow booth.
As you prepare for United Fresh LIVE!, we’ve provided marketing tips below for those who are ready to party and use this new tradeshow format as a virtual sales tool.
Instead of asking yourself how to thrive within the limits of a virtual show, ask yourself how you can thrive without the limits of a costly physical structure 2,000 miles from home.
Now is the time to analyze where you're putting your marketing spend, and consider reallocating your dollars into marketing activities.