Facebook is one of the largest advertising platforms in the world, so we love that they are constantly making updates and rolling out new features in order to improve the advertising experience for their millions upon millions of users. As a result, marketers have to stay on their toes to keep up with new features and offers, and we’re here to help. Facebook recently added several new types of ads including lead ads, video ads and messenger ads. Let’s review what’s available to you:
Techniques to Advertise on Facebook
Lead ads
Lead advertising allows you to easily collect information from your Facebook community in order to convert them into new contacts in your database. Lead ads look like regular Facebook ads but when a person clicks your ad, they will see a form that’s already filled with info they’ve shared with Facebook—like their name, phone number, or email. According to Facebook Business, you can easily follow up with your leads by downloading them from your Page, or receive them automatically by integrating your email marketing or customer relationship management (CRM) tools with lead ads. These types of ads are ideal for gaining entries into a sweepstakes, or getting your fans to subscribe to your blog.
Video ads
Video ads are among the most powerful Facebook ad formats for generating user engagement. If your goal is to drive traffic to an external website, videos can help make your link or carousel ads stand out from the crowd, The Social Media Examiner explains. Facebook advertisers are accustomed to link or carousel ads that show only images, and video ads that show only video clips. However, using videos in your link or carousel ads lets you combine the best of both features. You can include more information in your video with headlines, call-to-action buttons, link descriptions, and more.
Messenger ads
The latest version of the new ads Facebook has introduced, messenger ads allow you to create more conversation with customers by inviting them to send you a message. According to Ad Espresso, there are two different types of Facebook Messenger Ads: destination messenger ads, and sponsored messages. Both types are designed to start conversations with your audiences. Destination Messenger Ads show up in the Newsfeed like regular ads, and encourage users to contact you through Messenger. The CTA will read “Send Message,” and when someone clicks it, it will take them from their Facebook newsfeed to an open message with you. Facebook’s Sponsored Messages are part of Facebook’s chatbot program, and will allow you to deliver messages right to users’ inboxes, increasing the chance they’ll read the whole message. This can also help drive the conversation, and with pointed messages like “Don’t forget to use our coupon code!” you can drive more sales, too.
Now that you have the scoop on Facebook’s newest advertising features, determine your ad goals and choose the type that best fits your needs. With a little bit of testing, you’ll be an advertising pro in no time!
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