Your website is arguably one of your most important communication tools so it’s worth allocating time and budget to make sure it is working for you from a sales and marketing perspective. In fact, statistics can paint a vivid picture and these will have you thinking twice about whether or not important updates need to be made to your website or not.
80% of shoppers research before they buy.
According to Google, the vast majority of shoppers aren’t buying blindly. They are researching the brand, what they stand for, and how to get their product.
What this means for your website:
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If your website isn’t easily found via Google search, you might be missing out on potential new customers.
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If your website doesn’t clearly and quickly communicate what you do and the path to purchase, you’re not providing valuable information to your customers.
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If you’re a trade-focused brand, this is even more true. If you offer a unique solution, a pamphlet and a handshake likely won’t cut it anymore. Your website should be visible to potential customers, and explicit about the benefits you offer.
Every millisecond longer than two seconds could mean lost revenue.
According to WebFX, slow-loading websites lead to $2.6 billion in lost revenue every year.
What this means for your website:
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If your website is slow to load, you’re losing revenue. Period.
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Google has indicated that website speed is a factor while ranking pages according to Moz.A slow-loading website could be hurting your search rankings as well.
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Check your site speed frequently using Google PageSpeed Insights to make sure your site is constantly being optimized and loading quickly on all devices.
Websites should be fully functional on mobile devices.
An astonishing 85% of adults think that a company’s website should be as good or better than its desktop site (Sweor).
What this means for your website:
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More than half of all Internet traffic came from mobile devices last year.
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If your website isn’t functional on mobile, you could be missing out on potential customers. Check your site on all kinds of devices regularly to make sure your customers’ experience is optimal.
Visitors are unforgiving after a bad website experience.
According to Sweor, 88% of online visitors are less likely to return to a site after a bad experience.
What this means for your website:
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A bad experience could be defined as any of the above issues. Take a look at the analytics of your site and determine the root of the issue.
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It’s time for an evaluation of your website. If it hasn’t been updated or redesigned in the last 5 years, now is the time to make updates.
What are you waiting for?
Contact us for a website audit. Our team of experts can take a deep dive into your website’s performance and make actionable recommendations that can help bring your site up to date – NOW!
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