The Core - A Blog by DMA Solutions
Marci Allen
Posted by Marci AllenJuly 10, 2018 11:30 AM

For most marketers, managing a marketing budget entails strategy, projections, explanations, adjustments, more explanations, and approvals.  We understand how hard you have to work to build a plan and justify the marketing spend required to reach your goals.  And we know sometimes you need help explaining the "why" behind your spend.

Justify Your Marketing Spend and Approach with Statistics

That’s why we’ve launched a series of downloadable resources titled Stats That Prove. These topical resources provide validating statistics on different areas of your marketing budget from a wide variety of sources. In our first offer, Stats That Prove: Social Media Edition, we’ve compiled 10 statistics that reinforce the importance of employing social media marketing to elevate your brand.  Even if you are a B-B brand struggling to define the relevance of social media for your company, we have data for you!


“Business decision makers are 2X more likely to be daily users as are other people who use Facebook.” Source


Our latest release, Stats That Prove: Content Marketing Edition, highlights 12 statistics to help you validate content marketing strategies for both B2B and B2C audiences as well as the content priorities you should focus on for each.


“96% of B2B buyers want content with more input from industry thought leaders.” Source


Download both editions today and keep a look out for our next resource launching in the early fall.

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Topics: Social Media

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