Much like buying a new car, when you approach a new website design project, you have options as the buyer. You can choose to purchase the low cost/economical automobile that’s main purpose is to move you from point A to point B on a daily basis. On the other hand, you also have the option to choose the “Cadillac” version of the automobile. You know, the one with all of the bells and whistles and fancy wheels that will last you much, much longer.
The great news is that in today’s competitive marketing environment, pricing for the bells and whistles on a new website is so much more affordable than it was even two years ago. For DMA, our choice to move forward with a “Cadillac” website was an easy one, because we knew how much further the added functionality and capabilities would get us towards reaching our goals. But what really motivated us to move forward with a higher impact, better functioning website… was YOU.
Here are the top reasons you motivated us to go the Cadillac route when designing our new website:
1. Showcase our design capabilities – demonstrating what we can do for YOU.
We know how important it is that you work with a design team that can uphold the integrity of your company’s brand with visual marketing tools like websites, sales collateral, booth designs and digital marketing touch points. Thus, we have designed our own website to showcase our complete portfolio of work and display the possibilities relative to yours.
2. Respond to your various devices.
Have you visited a website recently from your phone or tablet? If so, you are the reason why we decided to optimize our website so it responds appropriately to your device, allowing you to navigate our entire website’s content with ease, whether on a mobile phone, tablet or PC.
3. Create a customized experience.
We have chosen to integrate personalization software into the functionality of our new website to present a more customized experience for the returning visitor. For example, if you subscribe to The Core Blog, you will likely have a different experience than a visitor that is, for example, not a subscriber and visiting DMA for the first time.
4. Better understand your needs with data.
Our Cadillac website is not only polished and shiny on the outside, it is also a lean, mean, analytics machine, giving our team insights that help us shape topics and content for the future.
5. Track ROI of our marketing efforts.
The new DMA website was built with marketing automation software called Hubspot. We use Hubspot everyday as our company’s all-in-one online marketing toolkit. The toolkit has everything in it that we need to fully integrate and measure success of our marketing activities like the website, email marketing, and social media marketing. On any given day, we can use the tool to discern how our marketing efforts are performing, identify gaps and immediately address them with nimble marketing activities that can affect how we perform and attract new business using our online tools.
At DMA Solutions, we believe that the experience you present to the website visitor is priceless. The great news is you don’t have to have all of the bells and whistles on your website to make it effective. In fact, there are a lot of other options for you to consider when approaching a website design or redesign that are as impressive as they are affordable. Before you dive into your next website project, consider taking advantage of a website audit/optimization assessment to ensure that your company’s investment in your most prized online marketing presence starts off on a successful path. We’re offering discounted pricing on this service until the end of January, so take advantage while you can!
