A New Year, a new you, and a smorgasbord of new trends, too. Now that you’re equipped with the latest design trends, let’s talk about 3 important social media trends for 2015.
Pay to Play is Here to Stay
We’ve mentioned several times now that Facebook has converted to a “pay to play” platform. In fact, we were already starting to feel its effects back at the beginning of last year. As we accept algorithm changes as a norm, you may consider boosting other social platforms that tend to have more engagement, like Twitter. While Twitter no doubt is in the business to make more money, their new fee structure is more conducive to small and medium-sized businesses by allowing them to pay for specific results like website clicks, new followers, and etc., rather than just retweets.
Tip: Make the most of your paid content by using the right imagery and copy. Eye-catching imagery paired with short, conversational messaging is far more likely to receive engagement than an obvious marketing pitch.
Video is on the Main Stage
From the skyrocketing popularity of snapchat to multiple social media experts, it’s becoming blatantly clear that the popularity and expectation for video (or animated GIFs) will increase in 2015 and forward. Social Media Examiner says that social platforms will start giving preferential treatment to videos uploaded within each platform (video = more time a consumer spends within that platform).
Tip: Considering almost everyone and their mother (literally) has a smart phone, it’s never been easier to upload video instantly. Whether you work in an office, a farm, or a warehouse, every day is an opportunity to share and upload live video from your brand.
Instagram is Becoming More Valuable for Brands
We’ve said it before and we’ll say it again—Instagram, Instagram, Instagram! This platform has added more than 100 million active users in less than year, has over 15X the engagement of either Facebook or Twitter, and thrives off of imagery. There’s something else that’s special about Instagram—its audience skews younger (35 under) than other platforms. This is a huge opportunity for fresh produce marketers to build brand awareness and loyalty with younger demographics, in an authentic way.
Tip: Just like with video, your work environment provides endless Inst-content to share. Pictures from the farm, short video clips from the warehouse, or even an office birthday is an authentic way to share your brand with consumers on Instagram.
This just scrapes the surface of all that is to come in 2015. Social media is constantly changing—so keep your eyes and ears open, take a deep breath, and log in.
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