When social media is brought up, most people think of the classics – Instagram, Facebook, Twitter, and Pinterest. But how many people think of YouTube? Just because it stands out from the crowd in terms of interface and content format, don’t count it out. According to Visual Capitalist, YouTube is right behind Google in the world’s most visited website!
Here Are 5 Key Benefits of Having and Maintaining a YouTube channel
1. Exposure to a Worldwide Audience
According to Backlinko, there is a total of 122 million daily active users on YouTube. That is a lot of eyes! Users from all over the world are turning in multiple times a day to consume content. While other platforms may have certain parameters for their audiences, YouTube is extremely varied with users from all different ages, backgrounds, education levels, etc.
2. Marketing on YouTube Will Help You Get Found on Google
Google acquired YouTube in 2006, just one year after the platform even launched. Since then, YouTube videos have been showing up more and more in Google searches. This is an SEO goldmine! By utilizing YouTube, you will increase your brand’s online presence in a number of ways. Since YouTube essentially acts as a “search engine” of its own, these two top-dog platforms work together to strengthen the authority of your website.
3. Gain Qualified Traffic
Working in social media, I love seeing high traffic, engagement, and impressions numbers. But have you ever stopped to think how many of those actually lead to qualified purchases? YouTube is perfect for gaining traffic that is qualified. When people are searching for direct phrases like, “best avocado recipes” or “how to wash berries,” this automatically centralizes and groups together the audiences watching these types of videos (potentially your videos!)
4. YouTube Ads Can Help You Reach Even More People
Of course, we can’t forget to talk about advertising! YouTube ads are managed and run through Google Adwords and Adsense. Purple Frog broke down how it works:
1) Viewer sees your video ad in another video and clicks on it
2) You pay for that click as part of your campaign budget
3) Viewer proceeds to watch your video, viewing the ads from other content creators that are enabled to display on your videos (can be disabled)
4) Viewer clicks or watches those ads and you are paid 68% of the ad revenue
This means that you can run AdWords campaigns for your videos while making money by allowing others to advertise on your videos. Gaining organic traffic from YouTube is super powerful in itself and paid ads can only allow an even higher ROI for your brand!
5. Other Ways To Repurpose Your Videos
YouTube videos are easily shareable and something we recommend you post across your other social media platforms. In turn, this will link back to your YouTube channel and can lead to increased subscribers. You can also embed videos into your web pages and blog posts to help improve bounce rates. All in all, because YouTube is a search-based platform, as long as people are searching for what your videos are about, your brand can be seen.
Need help getting started? Let us help! Contact us for a brainstorming session to learn more about how YouTube can help your business.
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