Just as our wardrobes are constantly going in and out of style, PR materials created at certain periods in a company’s lifespan can become stale and show signs of aging in these fast-paced times. The spring season is a great time to get a jump on refreshing older PR materials that need a boost, including media lists, press release templates, and more.
To help you along your spring cleaning journey, we’ve rounded up the top five areas to focus on this season to ensure your PR strategy is prepared for a strong, efficient summer!
Top Five Areas To Focus On This Season
Clean Up Media ListsThe media landscape is constantly changing and with that comes a rotation of editors to and from different publications as well as those who have left the industry entirely. Understanding this, it’s crucial to ensure your media lists are up to date with the most relevant and current writers. Cue spring cleaning! Take the time to do your research and get rid of any contacts on your list that you’ve either received an email error (that signals their email address is no longer working and likely they are no longer at said media outlet). You can also use tools like Cision or Meltwater to find new contacts to add to your list!
Declutter Press Release FilesSpring cleaning is a must for old, unfinalized files such as the many press release versions saved to your computer. Now is the perfect time to rid your folders of any files that are not the final version to make room for more. This is also a great way to organize and declutter your files - no one likes to look at a jumbled mess when searching for a specific release.
Reassess Pitches and Revitalize PR PlansAnother way to use this cleaning season is to reassess your pitches. Really take a look at what has worked, what has warranted a response from the media or what hasn’t, and so on and so forth. This is the perfect opportunity to tweak and alter any messaging or angles that you’ve noticed are either no longer relevant and/or not garnering any attention.
Revitalize PR PlansAfter you reassess your pitches, use that knowledge to revitalize (if needed) your PR plans! Although, this is not the only reason to take a look at what you’ve planned out for the year. This is also necessary if you’ve learned of any new product launches or news that came about AFTER you’d created the PR plan.
Dust Away Old EmailsSimilar to cleaning up your computer's filing system by deleting multiple versions of releases and not-so-successful pitches, the same precedent stands for emails! Spring cleaning is the perfect excuse to delete emails in both your trash folder as well as your sent folder. As public relations professionals, we are sending an enormous amount of pitches out all the time. So once you've tracked who and when you’ve pitched (we recommend keeping a record to refer back to), you can delete emails that were never responded to.
Spring isn’t the only time to refresh your PR strategy! One way to stay on top of this is to consistently file documents and assets away in their proper place and keep the work organized in order to easily find and reference these documents in the future. Looking for someone to help you stay on top of all things PR? Schedule a call with us!