It may be April Fool’s Day, but we aren’t joking around with these marketing statistics! Here are 7 important numbers you need to know relative to your digital marketing in 2015:
- On average, marketers are 23% more likely to make a purchase as a result of a marketing message online, via email or social media.
Marketers are consumers too, and we understand all too well the consumer-facing elements of great marketing. We’re a little bit of an easier sell, so keep in mind how your marketing efforts translate to a consumer without the context of what went into that subject line or tweet you spent valuable time crafting. - 68% of social media users ignore posts from the brands they follow.
Getting the Page Like or the Follow isn’t a guarantee from consumers that they’ll be interested in you forever. This relationship should be nurtured constantly through all your marketing channels. - The average website conversion rate is only 2%.
Conversion rates are a huge validator for brands’ efforts to make valuable connections with their online audiences. However, there’s a lot that has to go right to make this connection happen from start to finish. Social engagement is another metric to keep an eye on that’s a little easier to establish, nurture and measure. - Interactive content generates 2x more conversions than passive content.
With the massive amount of information available to consumers online, interactive content creates a unique experience for each user that really stands out. Offer that personal connection with more quizzes, animation, calculators and video, to name a few. - The average return on email marketing investment is $44.25 to for every dollar spent, and 72% of marketers believe this ROI is very good.
Email is alive and well—and working, even with millennials. Once you have permission, this is a great opportunity to share some more personalized content with each of your subscribers based on their website activity or in a weekly newsletter. - In 2014, total browsing and sharing activity on mobile grew 32% to represent 66% of total activity, surpassing desktop at just 34%.
Consumers are browsing and sharing more than ever, and they’re doing it on mobile devices. Make sure your content is mobile-friendly, so you’re not missing an opportunity to connect. - There are over 232 different possible website screen resolutions.
Responsive design really isn’t an option anymore for websites. Not only has new technology improved website functionality and design, it also affords companies a huge opportunity for personalization with SMART content tailored to your visitors and the devices they’re using.
We are still in the midst of the Golden Age of Digital Media. Countless new tools and data are available to us and influence our marketing in ways we never could have imagined. We’ve learned over the past few years that these changes are inevitable, swift and worth embracing, despite their newness. People look for more than just information online now—they look for great stories brought to life with great content and great design. Your website is the most important digital asset you have and the foundation for every effort you make to connect consumers to your products, the stories behind them and your company.
Want to talk more about websites? RSVP to our website #CoreChat on Twitter and tweet with Dan’l and us @TheCoreBlog April 7!
