Jordan knows where she is going and has her steps carefully planned on how to get there. Naturally driven, disciplined, and organized, nothing is standing in Jordan’s way of a job well done. She rarely slows down, and enjoys the fast-paced, 24/7 nature of public relations, communications, and now fresh produce.
We’ve shared our top public relations tips based on common lingo you’ll be hearing in March to help you prep for the “big dance” and your public relations strategy.
We’ll be getting back to the basics on media pitching. Whether you’re completely new to these key words or a seasoned pro, it never hurts to break down our marketing efforts and start fresh.
At DMA, we’re fans of A/B testing, which is just a term for comparing two different versions of an ad, webpage, etc. against each other to see which performed better.
With your dollars being stretched amongst advertising, social media and other initiatives, at DMA, we believe your budget should make room for public relations.
Influencer playbooks are one of the many tools we utilize when managing influencers because they prepare the influencer to be an ambassador for our brands.
Marketers in the fresh produce industry can take several practical lessons from the NBA “bubble” experiment like sticking to a plan, being adaptable and remaining consistent.
