The Core - A Blog by DMA Solutions

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Kelly Olivieri

Kelly Olivieri

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How to Write Killer Email Subject Lines

Posted by Kelly Olivieri on September 8, 2019 11:00 AM

If there’s one thing that marketers can agree on, it’s this: if no one opens your emails, then the content inside (no matter how brilliant) isn’t... Read More

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Why Successful Companies Value Marketing Analytics

Posted by Kelly Olivieri on August 25, 2019 5:05 PM

One of the questions that marketers are constantly asked (other than “How much?”) is “Why are all of these analytics so important? I care most about... Read More

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What Jeopardy Can Teach Marketers About Introducing Trendy Fresh Produce to Consumers

Posted by Kelly Olivieri on July 23, 2019 11:18 AM

Sometimes, people who haven’t been exposed to a large range of produce items—particularly some higher-end specialty varietals--can feel like they’re... Read More

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3 Things Cooking Shows Can Teach the Fresh Produce Industry

Posted by Kelly Olivieri on June 25, 2019 5:20 PM

Knives out, chefs! Like many millennials, I’ve grown up with cooking shows being a regular occurrence on my TV screen. My personal favorite is... Read More

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5 Things Aladdin Can Teach You About Marketing in 2019

Posted by Kelly Olivieri on June 4, 2019 7:02 PM

In case you haven’t already run into us at the movie theater, fan-girling and singing along to every song...here’s your notice that a live remake of... Read More

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How to Personalize Automated Response Emails

Posted by Kelly Olivieri on May 27, 2019 12:00 PM

If you work in sales, marketing or customer service, you know that one of your most important jobs concerns building and maintaining a one-on-one... Read More

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