The Core - A Blog by DMA Solutions

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Kelly Olivieri

Kelly Olivieri


What Jeopardy Can Teach Marketers About Introducing Trendy Fresh Produce to Consumers

Posted by Kelly Olivieri on July 23, 2019 11:18 AM

Sometimes, people who haven’t been exposed to a large range of produce items—particularly some higher-end specialty varietals--can feel like they’re... Read More


3 Things Cooking Shows Can Teach the Fresh Produce Industry

Posted by Kelly Olivieri on June 25, 2019 5:20 PM

Knives out, chefs! Like many millennials, I’ve grown up with cooking shows being a regular occurrence on my TV screen. My personal favorite is... Read More


5 Things Aladdin Can Teach You About Marketing in 2019

Posted by Kelly Olivieri on June 4, 2019 7:02 PM

In case you haven’t already run into us at the movie theater, fan-girling and singing along to every’s your notice that a live remake of... Read More


How to Personalize Automated Response Emails

Posted by Kelly Olivieri on May 27, 2019 12:00 PM

If you work in sales, marketing or customer service, you know that one of your most important jobs concerns building and maintaining a one-on-one... Read More

How Marketers Can Use 21st Century Slang-DMA Solutions-1

Colloquial Cues: How to Work with 21st-Century Slang

Posted by Kelly Olivieri on April 18, 2019 7:00 PM

Let me be honest and disclose up front that I’m a millennial, but even I can’t keep up with all of the “in” words. New slang is being created every... Read More

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3 Key Lessons To Learn From The Fyre Festival

Posted by Kelly Olivieri on March 8, 2019 6:37 PM

In case you haven’t looked at your Netflix or Hulu queues lately, you may have missed the two competing and newly released documentaries on the Fyre... Read More

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