The Core - A Blog by DMA Solutions

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Kelly Olivieri

Kelly Olivieri

5 Game-Changing Marketing Technology Solutions Worth Investing In

Posted by Kelly Olivieri on December 6, 2019 5:09 PM

A good marketer typically has superb problem-solving skills and an abundance of creativity, but even great marketers can be even more effective—and... Read More

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Fresh Produce 101: Getting Started in the Fresh Produce Industry

Posted by Kelly Olivieri on December 2, 2019 7:36 PM

Fresh Produce 101: Getting Started in the Fresh Produce Industry So, you’ve got a new job in fresh produce. Congratulations, and welcome to an... Read More

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Goldfish and Gaming: The Future of Fresh Produce Promotions

Posted by Kelly Olivieri on November 18, 2019 5:46 PM

Consumer promotions have drastically changed from the days when all it took was adding a web page with a static form that asks for visitors’ name and... Read More

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How to Write Killer Email Subject Lines

Posted by Kelly Olivieri on September 8, 2019 11:00 AM

If there’s one thing that marketers can agree on, it’s this: if no one opens your emails, then the content inside (no matter how brilliant) isn’t... Read More

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Why Successful Companies Value Marketing Analytics

Posted by Kelly Olivieri on August 25, 2019 5:05 PM

One of the questions that marketers are constantly asked (other than “How much?”) is “Why are all of these analytics so important? I care most about... Read More

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What Jeopardy Can Teach Marketers About Introducing Trendy Fresh Produce to Consumers

Posted by Kelly Olivieri on July 23, 2019 11:18 AM

Sometimes, people who haven’t been exposed to a large range of produce items—particularly some higher-end specialty varietals--can feel like they’re... Read More

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