DMA Solutions Team, Author at DMA Solutions

The Impact of Press Release Writing on Your Business

Posted by DMA Solutions Team
July 27, 2023
6:00 AM

Whether you're looking to share company news, announce a new product, or put out a statement during a possible crisis or recall, press releases continue to stand the test of time. These are the top three ways press release writing can impact your business!

Top 4 Ways to Improve Your SEO

Posted by DMA Solutions Team
July 13, 2023
6:00 AM

It's never a bad time to start optimizing your website for search engines. Why? Because it can take a while to start seeing results. Businesses that invest in SEO see increased website traffic that results in more lead generation and ultimately, sales. Use these tips to improve your SEO rankings today!

5 Trends that will Affect Marketers in 2023

Posted by DMA Solutions Team
June 22, 2023
6:00 AM

Today, access to all the news you could ever need is available with the touch of a finger and what is considered "newsworthy" seems to change weekly. Our public relations team communicates with both national and trade media daily and we’ve identified 5 important media trends to help you strategize your marketing efforts in 2023!

2023 Food Trends: Mid-Year Update

Posted by DMA Solutions Team
June 21, 2023
1:39 PM

Building upon our beginning-of-the-year predictions for 2023 Food Trends, we’ve done a deep dive into today’s hottest flavor to provide an update on food and beverage trends of 2023. Buckle up and get ready to explore the latest and greatest in food trends to understand how you can utilize them in your marketing efforts.

What You Need to Know About ChatGPT

Posted by DMA Solutions Team
June 8, 2023
2:37 AM

By now, you’ve likely heard some buzz about ChatGPT - so have we! It seems like there are at least 50 news stories about this topic online every day. So before we put all our marketing dollars into this new disruptive technology, we did a deep dive on this program to find out what it is, and what it means for our industry.

TikTok Advertising: Is It Right For Me?

Posted by DMA Solutions Team
May 25, 2023
11:00 AM

After months of experimenting with TikTok content, advertising, and all of its intricacies, we're ready to share what we've learned... and our findings might surprise you! We've broken down some investment levels to show you the different options you have when it comes to having a presence on this platform.

Top 6 Biggest Social Media Challenges of Core Readers

Posted by DMA Solutions Team
April 13, 2023
11:00 AM

From community management and content creation to measuring the success of your activations, brands that invest in social media marketing each face unique challenges. Whether you are a one-man show or have a whole marketing team behind you, social media can be one of your most important marketing tools. We asked you, our Core readers, about the biggest challenges you face and here is what you said...

Recap: The Power of Produce at Southern Exposure 2023

Posted by DMA Solutions Team
March 23, 2023
11:00 AM

Each year that we attend SEPC's Southern Exposure, the DMA team takes position as close to the front of the room as possible to absorb the data shared during the popular session, "The Power of Produce." This year we stayed true to form and nabbed seats on the second row so that we could recap what we believe is essential for food marketers to know.

5 Steps To Spring Clean Your Public Relations Efforts

Posted by DMA Solutions Team
March 9, 2023
12:00 PM

Just as our wardrobes are constantly going in and out of style, PR materials created at certain periods in a company’s lifespan can become stale and show signs of aging in these fast-paced times. To help you along your spring cleaning journey, we’ve rounded up the top five areas to focus on this season to ensure your PR strategy is prepared for a strong, efficient summer!

How to Stretch Your Marketing Budget for Influencer Support

Posted by DMA Solutions Team
March 2, 2023
12:00 PM

The world of influencer marketing is very effective, but it can also come with a very steep price tag. But the good news is where there's a will, there's a way! Working with influencers is not for the faint of heart (or your wallet), but we are here to show you how to get the best bang for your buck.