DMA Solutions Team

We provide an insight to the fresh produce industry unlike any other – covering trends, tradeshows, inspiration and creativity. Content from DMA solutions will help you solve marketing problems, learn how to achieve goals, and give you the tips and tricks that will make your job in the fresh produce industry easier. Take a nibble on some of our recent articles, we’re fairly certain you’ll be hungry for more.
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Posts by: DMA Solutions Team

The DMA Solutions team has been marketing fresh food for nearly 20 years, and we've learned a thing or two along the way. Fresh food marketers aren't only competing with other brands in the produce aisle - we want shoppers to choose fresh fruits and veggies over snack cakes and chips. While that can feel daunting to cut through all the noise, every day at DMA, we create a space that elevates our client's brands in a meaningful and lasting way. Here’s how…
Mobile app development has become a prosperous industry over the last decade and we can expect to see this continue to rule consumer behavior, affecting how food marketers reach shoppers in 2023. Here are three shifting trends to account for when it comes to app services in the year ahead!
Are you ready to see what the hottest food and beverage trends are expected to be in 2023? Every year, these trends are published by supermarkets, major consumer publications, and celebrity chefs and we've read them all to narrow down our top five food trends we anticipate will resonate most with fresh produce consumers, given engagement on social media, restaurant menu items, and more!
With the new year, comes new resolutions - and why not let getting on top of your public relations efforts be one of them? When it comes to your brand and public relations, we've created a list to set you up for success in 2023. If you’re a marketer ready to take full advantage of PR services, here are our top four resolutions to consider!
Each time we approach a new year, this serves as the perfect time to reflect on key takeaways from the year before in order to prepare for the year ahead. We've also rounded up the top social media statistics you need to know for 2023 planning!
HubSpot recently published their annual Marketing Strategy & Trends Report for 2023, including great insights for fresh produce marketers! We're sharing what we think is most important and the top three marketing trends you need to capitalize on in 2023.
Thanksgiving is all about friends, family, football, and feeling way too full! As we pull out the stretchy pants and fire up the ovens in anticipation of every foodie's favorite fall holiday, food marketers can prep their websites and social channels knowing these fun Thanksgiving facts.
From first contact to the payment for the first post in a partnership, we average 32 email exchanges with an influencer from start to finish. The bulk of this communication happens on the front end, even before we present partnership recommendations to our clients. To help you streamline the vetting process, here’s a list of questions we like to ask influencers!
It's officially September, which means the clock is counting down toward IFPA's Global Floral & Produce Show on October 27. To help you prepare, we compiled a checklist of last-minute things to consider before this much-anticipated conference commences. Get your red pen ready, and start checking off boxes!

How Gen Z Uses YouTube When it comes to social media, platforms like Snapchat and Instagram often steal the spotlight with their flashy new features. However, if you’ve overlooked YouTube in favor of these trendier platforms, think again—especially when it comes to engaging with Gen Z. While other demographics might view YouTube as just another […]