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DMA Solutions Team

We provide an insight to the fresh produce industry unlike any other – covering trends, tradeshows, inspiration and creativity. Content from DMA solutions will help you solve marketing problems, learn how to achieve goals, and give you the tips and tricks that will make your job in the fresh produce industry easier. Take a nibble on some of our recent articles, we’re fairly certain you’ll be hungry for more.
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Posts by: DMA Solutions Team

Marketing Tune-Up

5 Signs That It’s Time For A Marketing Tune-Up

Are you ready for your marketing to go platinum? Or maybe you’re struggling to strike a chord with your audience? With growing to-do lists and meeting-filled days, it’s easy to hit “autopilot” on marketing activities and let them coast by without a proper tune-up or refresh. That's why we're sharing our top 5 signs you and your brand need to put a fresh spin on your marketing strategies!

Sustainability Messaging: We Have Some Education to Do

Sustainability: it’s quite the word du jour in marketing circles and amongst shoppers. The problem is, no one seems to agree on what it actually means. When many of you speak about your company’s sustainability story, you’re likely talking about resource conservation, land stewardship, the economic viability of your operations and your support for your employees or societal impacts. But here is what your shoppers are thinking...

Top 6 Biggest Social Media Challenges of Core Readers

From community management and content creation to measuring the success of your activations, brands that invest in social media marketing each face unique challenges. Whether you are a one-man show or have a whole marketing team behind you, social media can be one of your most important marketing tools. We asked you, our Core readers, about the biggest challenges you face and here is what you said...

Recap: The Power of Produce at Southern Exposure 2023

Each year that we attend SEPC's Southern Exposure, the DMA team takes position as close to the front of the room as possible to absorb the data shared during the popular session, "The Power of Produce." This year we stayed true to form and nabbed seats on the second row so that we could recap what we believe is essential for food marketers to know.

5 Steps To Spring Clean Your Public Relations Efforts

Just as our wardrobes are constantly going in and out of style, PR materials created at certain periods in a company’s lifespan can become stale and show signs of aging in these fast-paced times. To help you along your spring cleaning journey, we’ve rounded up the top five areas to focus on this season to ensure your PR strategy is prepared for a strong, efficient summer!

How to Stretch Your Marketing Budget for Influencer Support

The world of influencer marketing is very effective, but it can also come with a very steep price tag. But the good news is where there's a will, there's a way! Working with influencers is not for the faint of heart (or your wallet), but we are here to show you how to get the best bang for your buck.

How Marketers Can Increase Demand for Fresh Food

The DMA Solutions team has been marketing fresh food for nearly 20 years, and we've learned a thing or two along the way. Fresh food marketers aren't only competing with other brands in the produce aisle - we want shoppers to choose fresh fruits and veggies over snack cakes and chips. While that can feel daunting to cut through all the noise, every day at DMA, we create a space that elevates our client's brands in a meaningful and lasting way. Here’s how…

How App Services Will Rule In 2023 and Beyond

Mobile app development has become a prosperous industry over the last decade and we can expect to see this continue to rule consumer behavior, affecting how food marketers reach shoppers in 2023. Here are three shifting trends to account for when it comes to app services in the year ahead!

5 Languages Of Appreciation In The Workplace

You may be familiar with Dr. Gary Chapman’s book/assessment, “The Five Love Languages” but did you know he has a follow-up book specifically designed for the workplace called, “The 5 Languages of Appreciation In The Workplace?” Here's a high-level view of what you can expect when you dive into this book and how it will impact your company's culture.

2023 Food Trends

Are you ready to see what the hottest food and beverage trends are expected to be in 2023? Every year, these trends are published by supermarkets, major consumer publications, and celebrity chefs and we've read them all to narrow down our top five food trends we anticipate will resonate most with fresh produce consumers, given engagement on social media, restaurant menu items, and more!
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