DMA Solutions Team, Author at DMA Solutions

What Blew Us Away (#WBUA): The 2022 IFPA Foodservice Conference

Posted by DMA Solutions Team
August 4, 2022
11:00 AM

With a large portion of the world navigating a heat wave this summer, the cool breeze from the Pacific was just what the doctor ordered for two DMAers seeking to beat the summer heat. That's why last week, we did not walk, we ran to catch our flight to Monterey, California in search of cool weather, delicious food, and camaraderie.

Back to School Marketing 101

Posted by DMA Solutions Team
July 21, 2022
11:00 AM

The back-to-school season poses a huge opportunity for those of us in the fresh produce industry as shoppers get back into the routine of making lunches for their kids every day. In fact, according to Pinterest Trends, searches for terms related to back-to-school preparation tend to skyrocket in August. Discover how to get an A+ on your back-to-school marketing campaign!

Finding The Right Influencer For Your Brand

Posted by DMA Solutions Team
July 7, 2022
11:00 AM

These days, influencers cover everything - from food and fitness to fashion and beauty, so you're sure to find an influencer partner that is a perfect fit for your brand. While there are endless options available, today we're diving into five different types of influencer partners to get you started on your search.

5 Common Storytelling Mistakes Made By Marketers

Posted by DMA Solutions Team
June 14, 2022
11:00 AM

When done right, great storytelling will cut through the noise, get the attention of your potential shoppers or customers, and more importantly, grow your business. If your audience can't tell what you do at first glance, odds are, you are missing an opportunity to connect. Here are 5 common storytelling mistakes made by marketers!

Media Pitch Planning 101

Posted by DMA Solutions Team
June 8, 2022
11:00 AM

Creating a document spanning 6 to 12 months with creative pitch angles is a valuable tool to have in your public relations arsenal to ensure you’re receiving press year-round, new product or not. Here are our top three tips for creating your own media plan to successfully share news about your brand.

Measuring Social Media Advertising Success

Posted by DMA Solutions Team
June 2, 2022
11:00 AM

Remember that when you manage social media advertising correctly for your brand or company, you should ultimately be building brand awareness, indicating purchase intent, and driving traffic to your website or online store. To simplify something that isn’t always so simple, we are giving you a breakdown of social media advertising and providing benchmarks to help you measure success.

Keys to a Successful Logo Project

Posted by DMA Solutions Team
May 25, 2022
11:00 AM

Campaign after campaign, ad after ad, a brand’s logo is the one item you’re sure to see on every piece of a company’s collateral. Whether you’re looking to refresh your current logo or develop an entirely new one, it’s important to understand the undertaking of a logo project and have a strategy in mind before kicking it off. To set yourself up for logo redesign success, consider taking these first steps.

Reach More Consumers With These Five Tips

Posted by DMA Solutions Team
May 19, 2022
11:00 AM

Want to reach new consumers? What about boost your consumer engagement? One way to do BOTH of these things is by hosting a consumer promotion! By hosting a consumer promotion, brands have the opportunity to communicate directly with their target audience. DMA Solutions has helped several of our clients expand their reach and boost engagement through consumer promotions, and over the years, we've learned what makes them successful.

Best Practices for Public Relations

Posted by DMA Solutions Team
May 18, 2022
11:00 AM

Public relations can seem like a daunting, oftentimes confusing concept for brands unfamiliar with the term. Unlike many other marketing disciplines, public relations relies heavily on a much longer lead time to communicate with the media on behalf of a brand. In fact, relationship-building is a key area of PR that takes a great deal of time and strategy. Ensure your team is maximizing your PR efforts with these top 5 best practices!