There are so many resources available to marketers to jumpstart your 2017 marketing journey that it can be a little overwhelming. Fear not – we have put together a list of six great blogs that can be used as your resource if you’re hungry for ideas and inspiration as you kick off the New Year.
Hubspot, best known for pioneering the inbound marketing movement, not only has one blog, but THREE: Marketing, Sales and Agency. Depending on your interests, you can find all the information you need and want one of these three blogs in 2017. AND if you’re a fresh produce marketer who also plays a role in sales, you will particularly connect with content about “smarketing” on Hubspot’s blog. With new posts being published every day by authors of different backgrounds and perspectives, it’s the perfect place to start learning the ins and outs of the inbound marketing approach.
Content Marketing Institute’s mission is to “advance the practice of content marketing.” We know many of you are struggling to produce more frequent and new types of content, so this is the place for you. Like Hubspot, they post every day, including weekends and holidays, with a variety of different authors and experts in the marketing universe. CMI’s “This Week in Content Marketing” series is a great place to visit to stay up to date on recent news and events related to content marketing.
Keeping up with social media in the marketing world gets harder every passing day, especially when you don’t have enough time! Thankfully, there are a lot of resources you can follow to stay up to date on what is popular, what is changing and what is important to focus on in 2017. Social Media Explorer is the place to go if you are a social media marketer. They provide insights that you can educate and implement within your company.
Known as the “Godfather of content,” CopyBlogger helps marketers increase their digital presence through the production of relevant content your audience cares about. If you love writing or want to improve your company’s email performance, blog posts and website copy in 2017, this blog will be of interest to you. They’ve been around for 10 years, so their knowledge is something to take advantage of. Brian Clark, founder of CopyBlogger, still contributes to posts today!
Marketing Land brings together digital marketing and the development of tech, which essentially go hand in hand. Every year, this blog creates a huge infographic which categorizes the tech companies that work within the marketing world. This is a great resource to take advantage of if you are looking for a new software provider for your company or need inspiration for a campaign.
Last but certainly not least, DMA’s very own blog, The Core, helps you stay up to date on marketing trends in the fresh produce industry. Our goal is to motivate, educate and help you succeed in your role as a marketer in the fresh produce industry. We provide a little bit of every aspect of marketing, so you can be a well-rounded marketer. Got a marketing problem you would like us to write about or help solve? Email us!
We encourage you to visit these sites, plus all the other great marketing blogs out there, and take the information you learn and share it with your company in 2017. Become a better marketer in 2017 by taking advantage of the best marketing blogs out there to help you along your journey!
