2014 was a good year for fresh produce marketing. We have all of you to thank for that. Not only have we become better marketers, but our industry is transforming and beginning to achieve the spotlight that we so deserve.
As we prep for 2015, we’ve collected 10 of The Core’s best blog posts from the past year. These posts are a collection of our favorites, your favorites, thought-provoking pieces, and feel-good posts to prepare you for the exciting year to come. As you spend some time recharging this week before the clock strikes midnight, we recommend you give these posts a read to welcome 2015 with open arms.
6 Ways to Win with Millennials
Millennials are all grown up, and starting families of their own! This means that our marketing to them will transform over the years to come to keep up with their lifestyle changes. But no matter what “life stage” millennials currently are, there are a few preferences that will resonate with them all. Here are 6 ways to be sure and WIN with Gen Y!
5 Emails You Should Send to Your Contacts
91% of consumers check their email at least once a day. This is a pretty straightforward reason to get invested in email marketing if you haven’t already. Not sure what kind of emails to send? Here are 5 emails that you can adapt for any audience, whether it’s buyers, retailers, or consumers!
Upcoming Trends You Need to Know in Foodservice and in Retail
As you plan your 2015 content calendars, it’s great to keep popular culinary trends in mind to drive your social media conversations and engagement with trending hashtags. This post features a few key insights and trend projections from the PMA Foodservice Conference earlier this year.
These Two Things Determine the Success of Fresh Produce
In 2014, we identified two critical areas that need our industry’s focus if we are going to accelerate fresh produce consumption: access and promotion. In this post, Dan’l outlines and defines each area, along with her reasoning as to why it is critical that our industry commits to improving access and promotion in 2014 and 2015.
Why Fresh Produce Marketers Need Inbound Marketing
Inbound marketing is a methodology that will guide marketers, including fresh produce marketers, to better understand who our audience is so that we can take a more thoughtful approach to our marketing strategy. By adopting this methodology in 2015, learn how you will be able to attract, connect with, convert and delight consumers into choosing YOUR brand over your competition.
5 Stats to Shape Your Marketing Plan for 2015
Speaking of taking a thoughtful approach to your marketing strategy, have you considered these heavy statistics about social media, digital content and blogging? As you begin execution on your 2015 Marketing Plan in just a few short days, consider how these factors will influence your approach and goals for the year.
7 Tips for Recruiting the Right Talent
If your marketing is evolving in 2015, you may find yourself desperately seeking additional marketing support. If this is you, consider these tips for recruiting the right kind of talent to market on behalf of your company or organization. Do they have the “IT” factor?
In 2014, we made significant changes to the layout and functionality of The Core. As a reader and marketer yourself, you may wonder what prompted our remodel. Learn about the journey that lead us to discover how not being mobile responsive was costing us traffic and subscribers and how we fixed it to turn this trend around completely.
Tour de Fresh Delivers a Win for Produce
We all know that the fresh produce industry does good, a LOT of good. But in 2014, our industry did something truly remarkable when we came together for a bike ride down the California coast. If you haven’t seen the official Tour de Fresh video and results of the industry initiative that raised over $142,000 for Let’s Move Salad Bars to Schools, you’ll want to take a look.
Increasing Consumption. Is this the right goal?
In the fall of 2014, Dan’l received some unforgettable (not to mention uncomfortable) advice on marketing fresh produce from renowned marketer Seth Godin that lead her to rethink our industry’s approach and goals. Can we realistically increase the consumption of fresh produce? That’s tough to answer, but there is something that we, as an industry, CAN do if we come together. By rethinking what is possible and measurable, Dan’l gives a unique perspective of possibilities for fresh produce in 2015.
And let’s not forget, amongst the most read Core posts in 2014, you loved our unique coverage of industry events and tradeshows. For a recap, just take a look at the posts below:
What Blew Us Away: United Fresh 2014
What Blew Us Away: PMA Food Service 2014
What Blew Us Away: PMA Fresh Summit
Fresh Summit GIF Edition: Anaheim 2014
Happy New Year everyone!
