Will you be a victim of changes to the old order, or a success story in the new? The choice is yours. And speaking of choice, let me suggest that we stop defining our world, the world of our consumers, or the relationship we have with government, in the traditional black and white terms of “either/or.” The future belongs to those who can shape it in terms much more “both/and” than “either/or.”

Excerpt from PMA President & CEO Bryan Silbermann’s “State Of The Industry” Address at the 2009 Fresh Summit.