It is a bit coincidental that, as the kids in our lives are hitting the books and starting a new school year, two DMA Solutions team members would do the same. No, we’re not changing our careers and going back to school for a second degree in Poli Sci (although, we could use that right about now). Instead, we’re fine tuning and expanding our marketing minds with an education led by one of our favorite marketing resources, HubSpot.
As marketers, we embrace learning opportunities of all kinds, including trendwatching, new media and marketing methods that improve our practice. This year, Dan’l and I will make our way to Beantown for HubSpot Inbound 2012, one of the most highly anticipated conferences for people with an unquenchable thirst for all that’s new and next in the world of marketing.
The three day event is jam packed with enticing curricula, but we’re most anticipating the sessions, “Smarketing: Mastering Sales & Marketing Alignment,” “How to Use Inbound Marketing to Dominate Vertical,” “Email Marketing People Love” and more…
The good news for Core readers? D and I will be looking forward to bringing you big ideas and insights that we gather and form throughout the event. Can’t wait until after the event for a recap? Follow our experiences on Twitter for A-Ha! moments and colorful commentary via @MeganZweig and @WhyNotFresh (Dan’l’s personal Twitter handle that will be part business and part…who knows!?).
We’re really excited about what we will gain from this adventure and look forward to sharing our experience!
Posted by: The Optimist (Megan Zweig)
