With the recent launch of our eBook titled, “Marketing Analytics: 8 Simple Steps to Measure Your Marketing” we take you through best practices that we apply on a monthly basis when collecting, measuring and making sense of website analytics. In this eBook, our first tip is all about website visits. Knowing the number of visits that your website generates on a monthly basis tells you how well your marketing efforts are performing from the various sources where you may have a presence online. As a frame of reference, we recommend that you challenge you and your marketing team to work to increase overall website visits by 25 -50% each year. Listed below are 5 ways to help you improve visits to your company’s website:
1. Link back to your website from your social networks. As you’re engaging more and more in social media networks like Facebook, Twitter, Pinterest and Instagram, you should consider your website as “home base” or the final destination for your post, tweet, pin or photo. Providing a link back to your website from all of these locations online more times than not, will provide you with an instant increase in website visits.
2. Drive more organic traffic with keywords. Digital marketers LOVE to talk about organic, but in the sense of organic traffic and the way that people are reaching your website from search engines like Google and Bing. Expect an almost instant positive result when you begin to integrate effective keywords both into the DNA of your website and in your online marketing activities.
3. Maximize your referral activity. Focusing on maximizing your referring sources is an effective way to increase your website visits on a monthly basis. The first step is to locate the data that identifies the websites currently driving the most amount of traffic to your website. From there, you can amplify the activity with the websites that aggressively share your information and work to improve on the ones that aren’t.
4. Email your contacts regularly but don’t get crazy. Sending emails to your contact database, whether to customer or consumer audiences, can not only help you increase your web traffic but can also help you nurture the people that are prepared to hear from you on a more regular basis. Tailor your email to your target audiences in a helpful way that encourages them to click through to your website where the reader can get the full details about the offer or solution.
5. Optimize your content with embedded links. You have an opportunity to increase your website visits when you simply embed links within the content and copy of your website or blog. Start by hyperlinking keywords from the information presented in your blog posts either back to your main website or to another post within your blog. These simple yet effective methods will not only increase your company’s website visits will allow you the chance to present an impressive monthly analytics reports to your senior management. Way to go, you!
