While the value of organic engagement is refreshing to see, it’s becoming more and more necessary to include paid advertising in your marketing strategy. Social media advertising allows you to specifically target users, grow your brand’s community, and directly track your ROI. This all leads to your brand being seen by a larger audience that is likely to engage with your content.
There are numerous types of social media ads you can run to grow your business on social media. We know this can get overwhelming, so to help simplify this information, here is a high-level breakdown of the different types.
Social Media Advertising Overview
Community Growth Ad
Simply put, a community growth ad helps to grow your social media community through gaining new followers or new “likes” on your page. We recommend running this ad every month. The range of investment is up to you, however, anywhere between $100 – $1,000 will garner results for your brand. This type of ad can be set up on Facebook, Twitter, and LinkedIn. The ideal range in terms of cost per result for a Community Growth Ad is between $0.10 – $0.40.
Traffic Ad
If one of your goals is to increase traffic to your website, a “traffic ad” can be set up to generate link clicks! The purpose of this ad is to entice the audience to click the “call to action” button that leads them directly to the link included in the ad. This not only increases social media engagements but also will significantly boost your website traffic. Because you’re asking the user to take an additional step by actually clicking on your ad, the ideal range for a cost per click is around $0.20 – $0.60.
Blog Lead Ad
Do you have a blog? If the answer is yes, a blog lead ad is a great way to increase your subscriber database. This ad is served up as a short form that users can fill out with their information to subscribe. Because the ad is connected to Facebook’s Lead Center, you can also download these leads into your CRM database. Like the traffic ad, the more you ask of the user, the higher your cost per result will be. For a blog lead ad, the ideal range for a cost per lead is $0.50 – $0.90.
Engagement Ad/Boosted Posts
This type of ad is used to “boost” a post and encourage engagements such as likes, comments, shares, and saves in the audience’s feed. This type of ad is a simple and affordable way to effectively run ads on a month-to-month basis. We recommend spending a minimum of $100 per month to increase engagements on boosted posts and pins. The ideal range in terms of cost per engagement for a boosted post is $0.05 – $0.60 (depending on the social media platform).
*Note: LinkedIn ads typically range from $0.70 – to $4.00 due to the highly specific targeting options the platform allows.
If you have any additional questions or are ready to boost your social media content to the next level, contact us to get started!
