- CPG allocates more dollars to marketing, and even more importantly, bases their marketing dollars on percentage of sales (in food, this ranges from 6-14%). Of course, their marketing is going to stand out, but that doesn't mean their strategies or approach work for fresh food. After all, money can make just about any marketer look good—at least for a while.
- CPG doesn't have to consistently contend with factors like Mother Nature or extreme perishability.
Have something to add? We'd love to hear your perspective—leave us your thoughts in a comment below or reach out to us on Twitter at @TheCoreBlog!
Dan’l Mackey Almy’s passion for fresh produce has paved the way for her dynamic career as an industry trailblazer. After selling produce for a decade, she recognized that in order for the industry to progress, it would be necessary for fresh produce companies to focus on how to market products more effectively. Since 2004, she has worked alongside the DMA Solutions team and progressive clients to transform marketing and elevate brands in a once commodity-centric industry. The DMA team is guided by the belief that when anyone in this sector flourishes, there is a net-positive result on people, communities, and society.