As we’ve been helping clients navigate set-up of their Fresh Summit Marketplace pages these past two weeks, several questions have surfaced that we estimate some of you might be wondering about as well. In this post, we have assembled frequently asked questions (FAQs) relative to our experience with the Marketplace pages so far.
Q: How do I prepare my sales team for engaging on the platform and connecting with buyers?
A: On Thursday, September 24 at 2:00 p.m. EDT PMA will be offering a Sales Team webinar to provide tips and information directly to your sales team members on how to set-up their profiles, navigate in the platform, network with buyers and maximize connections. Register here now.
Q: What areas of our Marketplace page can animate?
A: The video featured in the “hero image” area at the top of the page is the only animation on the page. The background image is a static image, but you do have the option of changing it out throughout the show to feature different products or services.
Q: Besides 1 hero video on the main page, is there anywhere else we can embed videos that can be played without having to link out?
A: No, there is no other place to embed a video on the marketplace page. However, you can include YouTube links in the Document section to share more video content there.
Q: When buyers schedule meetings during the Preview week, how are exhibitors made aware of the meeting request?
A: When buyers send a meeting or connection request, exhibitors will receive a notification on their desktop and on the mobile app based on how they’ve set up notification settings. See page 25 of the set-up guide. A mobile app is set to launch this week so exhibitors can download and get notifications right to your phone. Meeting availability doesn’t actually start until October 7 so if someone didn’t see a notification until later, they will still be able to accept it before the actual meeting request time.
Q: If a buyer would like a scheduled sales meeting outside of the platform, how is that information communicated?
A: When a salesperson accepts a meeting request, he or she can confirm where the meeting will be held at that time, i.e on the phone, on Zoom, etc.
Q: Is there a master list of registered attendees?
A: Yes, you can access the attendee list here if you are also registered for the show.
Q: Is there a character limit on individual profiles?
A: No, there is no limit. But consider keeping your key messaging brief and to the point so the most compelling parts of your story are easy to find.
Q: If I add an education session to My Schedule, will it automatically make me unavailable for meetings during that time or do I need to do that manually?
A: No, the schedule is manually defined by each attendee in their profile settings.
Q: Is there a way to add searchable keywords beyond the Products & Service categories?
A: We have been told that if you weave keywords into your "Info" section of your Marketplace page, this will help in your company's search optimization within the platform.
Q: How long should my Marketplace page video be?
A: We recommend that you keep the length of your video at or under 1 minute.
Q: Why am I not able to link my registered team members to my company profile?
A: Because any linked team member has access to edit the company profile, the linking functionality has been disabled until Thursday, September 24. In the meantime, all registrants should be finalizing their own profiles including skills, bio, social links, contact details, and company. Once access has been reopened, you will be able to link completed profiles to your page.
Do you have more questions that my help another exhibitor? Post your questions below and we will try to get them answered as soon as we can. If you have specific marketing needs for Fresh Summit that we might be able to help provide, feel free to email our team at firstname.lastname@example.org.