Influencer marketing is a hot commodity right now but it can be hard to know exactly how to get the best results for your brand. Whether you are looking for influencers to create new recipes featuring your product or if you want to reach a wider audience, we’ve got you covered! Today we are going to tell you how to get the most out of your Influencer Marketing.
How to Maximize your Influencer Marketing
Use Influencer Partnerships To Expand Your Reach
Partnering with influencers allows you to expand your reach while honing in on a specific you're wanting to target. When we're searching for influencer partners at DMA, typically we'll start by analyzing the influencer's "media kit," which includes information on who they are, what their reach is, their target audience (gender percentages, top locations, and top age ranges), etc. Using this information will help you nail down a specific target audience and build a community of loyal ambassadors for your brand.
Garner Additional Brand Awareness
At the end of the day, influencer marketing all comes down to awareness. After all, isn't that why you partnered with them in the first place? Nobody is going to buy your product unless they are aware that it exists and influencers do a stellar job of generating awareness for your brand. In fact, most consumers find this to be a more authentic way of advertising than the traditional website/publication ads because it's coming from a person they follow and trust. Influencers are the new “word of mouth."
Capitalize on Bonus Recipe Content
While you may have initially partnered with an influencer for the additional reach, a bonus to this marketing effort is the additional content your brand will gain. At DMA, we mostly partner with influencers who allow our clients to re-share their content on social media or their website. You may be paying a higher price tag for the influencer's reach, but that also means you're getting top-tier photography/videos that you will be able to share with your followers as well.
A key thing to keep in mind is that influencers are human too. They have their own families, personal lives, passions, and interests. In this specific area of work, the relationship aspect is of the utmost importance. It is critical that you establish a foundation of open communication and trust from the beginning and continue to nurture the relationship with your influencer over time. This will benefit your brand in the long run. Showing interest in your influencer partners upfront and establishing a relationship beyond the invoice will make them feel valued and important, which oftentimes leads to them over-delivering on the content they provide.
Influencer Marketing may take a lot of work but it will reap major benefits for your brand, especially if you use these tips to maximize the partnership. If you're in need of some guidance on how to create a strategic and effective Influencer Strategy to drive impactful results for your company, give us a shout! We will share our expertise with you and your team and formulate a personalized plan that incorporates influencers that align with your brand's aesthetic and goals.